Will Pixy, Snapchat’s pocket-sized selfie drone take off?

Pixy can instantly send photos and videos to the Snapchat app

Snap Pixy: Snapchat's pocket-size flying camera
Snap Pixy: Snapchat's pocket-size flying camera

The Snapchat team is no stranger to experimenting with devices. A couple of years ago, the company debuted a rather questionable pair of sunglasses that housed a video camera to record directly to the Snapchat app. This time around, the company has released something a little more exciting.

Meet Pixy — a pocket-sized drone that can wirelessly transfer captured footage to Snapchat Memories.

Unlike the DJI Spark, which is also a compact selfie drone, Pixy exhibits a slimmer profile and a more colorful design, better suited to Snapchat’s fresh and fun brand personality.

With Pixy, the Snapchat team also made sure to lessen the learning curve by making the drone easy to use. Without the need for a controller, users can tap on a button to activate one of four preset flight paths.

After the flight, Pixy can intelligently and safely land in the palm of your hand.

Videos will then be wirelessly transmitted to the Snapchat app where users can add filters, edit and share to chat, stories, spotlight, or even to other social media platforms.

It remains TBD if Pixy ends up “taking off” better than Snapchat’s previous hardware products.

How much is Pixy?

Pixy retails for $229 and it’s available to purchase in the U.S. and France directly from Snapchat.

UPDATE (March 1, 2024): As a result of overheated batteries, Snap recalled its Pixy drones. In August 2022, the tech company “killed off the Pixy“.

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