Nutella has released its first-ever DIY Holiday Breakfast Kit with a mission to bring families together and give back to people who are in need this Christmas season.
The kit includes Nutella’s newly released gingerbread pancake recipe, a 3-inch metal gingerbread man cookie cutter, and a specially marked 26.5-ounce Nutella holiday jar, all tucked in a festive 12-inch by 15-inch tin container shaped just like the iconic Nutella jar. The kit also contains nonperishable gingerbread pancake ingredients, including, molasses, vanilla extract, ground cinnamon, ground ginger, all-purpose flour, baking powder, baking soda, and maraschino cherries.
The kit is now available for purchase at NutellaHoliday.com for $14.99 each, with shipping slated for early December just in time for holiday breakfasts. For fans who just want a specially marked Nutella holiday jar, standalone jars can be purchased at retail stores across the country. But whether they are bought through the kit online or separately at retailers nationwide, Ferrero ― Nutella’s parent company ― will donate 20 cents per sale of each specially marked jar up to $300,000 to help No Kid Hungry provide breakfast to kids.
“In what has been a challenging and uncertain time, we recognize that many children will face hunger this year,” said Todd Midura, vice president of marketing at Nutella North America, in a statement. “We want to do our part to support No Kid Hungry to help give breakfast to children who need it. To do so, we created the specially marked jar for the No Kid Hungry campaign. This jar is also featured in the Nutella DIY Holiday Breakfast Kit to bring families together over special memories in the kitchen, whether in-person or virtually, while helping others in return.”
Meanwhile, Diana Hovey, senior vice president of corporate partnerships at No Kid Hungry, is thankful to Nutella. “This year has brought many challenges, especially to those in need,” Hovey said. “But we know with partners like Nutella we can ensure kids are getting the critical meals they need to thrive.”