McDonald’s is banking on nostalgia for its new Happy Meals made exclusively for adult fans.
The fast-food chain announced on Tuesday that it has teamed up with the streetwear brand Cactus Plant Flea Market to create the Cactus Plant Flea Market Box, a limited-edition McDonald’s meal that aims to take adult fans on a trip down memory lane to the time they had their very first Happy Meal as a kid.
What does McDonald’s Happy Meal for adults look like?
The Cactus Flea Market Box has a size and shape similar to the Happy Meals from the old days. Featuring a design that reflects the clothing brand’s signature style, the box comes complete with McDonald’s iconic Golden Arches that serve as the handle.
What’s inside the Cactus Plant Flea Market Box?
For the actual meal inside the box, customers can choose between a Big Mac or a 10-piece Chicken McNuggets. The reimagined Happy Meal also includes fries and a drink for a complete fast-food treat.
Of course, it wouldn’t be a Happy Meal without a toy inside. Each order of the Cactus Plant Flea Market Box comes with one of four collectible figurines of Grimace, the Hamburglar, Birdie, and Cactus Buddy ― a character designed by Cactus Plant Flea Market.
Cactus Plant Flea Market Box release date
The Happy Meals for adults will be available in-restaurant, in the drive-thru, by delivery or on the McDonald’s App starting October 3, while supplies last.
“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant for our adult fans,” said Tariq Hassan, McDonald’s USA Chief Marketing and Customer Experience Officer, in a statement. “I can’t wait to give fans a unique piece of art and culture as we dive headfirst into the dynamic world of Cactus Plant Flea Market together next week. With menu favorites like the Big Mac and McNuggets at the center of this collab, this is another way we’re reigniting a new generation’s love for our food and the brand.”
Cactus Plant Flea Market x McDonald’s merch
In line with the release of the Cactus Plant Flea Market Box, custom Cactus Plant Flea Market x McDonald’s items will also be made available exclusively on cpfmmcdonalds.com on October 3rd at 11 a.m. ET. The collection, which includes tees, hoodies, and other collectibles, will only be on sale during a limited-time window, while supplies last.
To celebrate the epic collaboration between the two brands, fans who purchase the Cactus Plant Flea Market Box on the McDonald’s App will automatically be entered in a sweepstakes for a chance to win exclusive Cactus Plant Flea Market x McDonald’s t-shirts, hoodies, a Grimace Chair, set sign, and more. Check out the sweepstakes’ complete official rules here.
About Cactus Plant Flea Market
Popularized by Kanye West and Pharrell in recent years, Cactus Plant Flea Market is a fashion label known for its fluid and eccentric aesthetic mixed with playful graphic imagery. Its elusive origins are a major appeal to the brand’s fans. In fact, CNN Business noted that hoodies from the brand can sell as much as $1,000 on the online marketplace StockX.