M&M’s Ice Cream kicks off the holiday season with Christmas-themed fun cups

M&M’s Ice Cream Holiday Fun Cups are available in packs of 10

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The holiday season has arrived early for ice cream lovers, thanks to the launch of the new M&M’s Ice Cream Holiday Fun Cups, which are now available at retailers nationwide.

Offering a delicious treat for those looking to get into the holiday spirit this year, M&M’S Ice Cream Holiday Fun Cups are filled with vanilla-flavored ice cream, a delicious chocolate swirl, and mixed with plenty of festive red and green M&M’S Minis for everyone to enjoy.

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While some fans may find it surprising that Mars Wrigley opted to introduce a new M&M’s Ice Cream product during the colder months, recent studies have found that Americans no longer view ice cream as a treat just for the warmer weather. According to a survey conducted by market research company Numerator, 48% of consumers keeps ice cream in their freezer all year round. Another research by Numerator found that nearly a quarter (22%) of ice cream sales actually occurs during the winter.

“We know that Americans enjoy ice cream all year round, not just during the warmer months, so we wanted to deliver something special to fans for the holidays,” said Jayesh Shah, Mars Ice Cream Marketing Director, in a press release announcing the latest M&M’s Ice Cream innovation. “This year, ice cream and M&M’S lovers alike can celebrate the season with the flavors they know and love, but now with an additional hint of excitement and festive joy with our M&M’S Ice Cream Holiday Fun Cups.”

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Available in packs of 10, M&M’S Ice Cream Holiday Fun Cups is the newest addition to M&M’S Ice Cream lineup, which already includes M&M’S Ice Cream Cones; M&M’S Ice Cream Fun Cups that come in Vanilla with Chocolate Swirl and Chocolate Swirl flavors; and M&M’S Ice Cream Cookie Sandwiches, which are available in Vanilla, Mint, Classic, and Chocolate varieties.