LG teamed up with a Swiss watchmaker to create the Watch W7

It’s the first and only smartwatch to combine mechanical hands with a digital touchscreen

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LG Watch W7

LG is looking to shake up the smartwatch market with an all-new hybrid device dubbed the ‘LG Watch W7’. It’s the first and only smartwatch to combine mechanical hands with a digital touchscreen.

Due to the many complexities and nuances involved in traditional watchmaking, LG enlisted the help of Soprod SA – a Swiss watch company – to design the mechanical portion, while the digital side was handled in-house. What the two companies have come up with is an ultra-refined, mature-looking smartwatch that customers can be proud to show off, touts LG.

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The W7 ships with the latest version of Google’s Wear OS. In addition to Google Assistant, each watch provides a compass, timer, stopwatch, barometer, and an altimeter. And though it’s not suitable for swimming, the W7 meets the IP68 standard, meaning it fully protects against harm caused by water, dirt, and dust.

In all, due to the fact that LG omitted typical smartwatch features like GPS, a heart sensor, and LTE connectivity, it won’t appeal to everyone. It also isn’t running on the latest Qualcomm processor for wearable. Nevertheless, given its bold design and traditional look, there’s certainly a sizable segment of the population that’ll find the W7 attractive.

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We can expect to see the Watch W7 in stores starting October 14th for a retail price of $449.

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