Keeping Up with the Kardashians might be a thing of the past, but keeping up with Kim Kardashian’s ever-growing fortune is a whole new game. From reality TV star to mogul status, she has built a billion-dollar empire. But how did she do it? In this deep dive, we break down Kim Kardashian’s net worth in 2024, uncovering the surprising role her shapewear brand, SKIMS, played in propelling her to billionaire status.
Kim Kardashian’s net worth in 2024
Kim Kardashian has an estimated net worth of $1.7 billion as of June 2024, according to Forbes. She currently makes money through a variety of channels, but her wealth comes primarily from entrepreneurship, endorsements, and entertainment. Read on to learn more about her different sources of income.
Kim Kardashian as an entrepreneur
Kim Kardashian has proven herself a savvy entrepreneur, building a massive business empire through several ventures. Below is a breakdown of her key businesses and how they contribute to her wealth:
1. SKIMS
SKIMS is a shapewear and clothing brand co-founded by Kim Kardashian in 2019, alongside Emma Grede and Jens Grede. SKIMS focuses on body positivity and inclusivity, offering a wide range of shapewear, underwear, loungewear, and other clothing in a diverse size range (XXS to 5X). SKIMS prioritize comfort and functionality with innovative fabrics and designs.
After a 2023 funding round, SKIMS is worth $4 billion. Its investors include billionaires Stephen Mandel, Daniel Sundheim and Josh Kushner, who is Ivanka Trump’s brother-in-law. Kardashian owns a 35% stake in SKIMS, which has contributed significantly to her net worth. As a co-founder, Kardashian earns a percentage of the company’s revenue, which was projected to reach $750 million in 2023.
2. KKW Beauty
KKW Beauty was a cosmetics brand founded by Kim Kardashian in 2017. KKW Beauty followed a direct-to-consumer model, selling makeup products like contour kits, lipsticks, and fragrances primarily through its own website and social media marketing. It enjoyed initial success, capitalizing on Kardashian’s massive social media following and her reputation for setting makeup trends. The brand earned $100 million in revenue in summer 2018, making it the reality star’s most profitable venture at the time.
In 2020, Kardashian sold a 20% stake of KKW Beauty to Coty Inc., a major cosmetics company, for a whopping $200 million. This move valued the entire company at $1 billion at the time.
3. SKKN by Kim
SKKN By Kim is a luxury skincare line launched by Kim Kardashian in June 2022. Unlike KKW Beauty which focused on makeup, SKKN By Kim offers a curated selection of high-end skincare products. SKKN By focuses on offering a minimalist skincare routine with high-quality ingredients. The brand targets a premium market with a focus on luxury packaging and experience.
Information about SKKN By Kim’s ownership structure is not publicly available. Therefore, it’s difficult to say definitively how much Kardashian earns from the brand. However, early reports suggest SKKN By Kim’s sales might be lower compared to KKW Beauty at its peak.
4. Kim Kardashian: Hollywood
Kim Kardashian: Hollywood was a mobile game launched in 2014 where players could create a virtual avatar and build a Hollywood career. Developed by Glu Mobile, the game featured Kim Kardashian and allowed players to experience the world of fame and fortune.
The game relied heavily on in-app purchases where players could buy virtual items with real money to progress faster. Kardashian’s exact earnings from the game are not publicly available. However, reports suggest she received a licensing deal from Glu Mobile, meaning she was likely paid a significant sum upfront for allowing them to use her name and likeness. Additionally, some sources estimate she might have earned a percentage of the game’s revenue from in-app purchases.
Kim Kardashian: Hollywood was initially a huge success, generating over $26 million in revenue. However, the game’s popularity waned over time. Glu Mobile eventually shut down the game in 2021, likely due to declining revenue.
Kim Kardashian as an endorser
Kim Kardashian remains a queen of endorsements, leveraging her massive social media following (over 362 million on Instagram alone!) to promote various products. Here are some details about her endorsement deals and the amounts she makes from each:
Instagram Posts
Kardashian typically earns between $300,000 to $500,000 for a single Instagram post endorsing another company’s product, according to a report by Business Insider in 2019.
Long-term Endorsements
For longer-term deals, Kardashian often pursues multimillion-dollar agreements, which can include equity in the licensee. For example, she recently agreed to a $6 million annual deal with a wearable consumer goods company.
Other Endorsements
Kardashian has also earned substantial amounts from other endorsement deals, although the exact figures are not publicly disclosed. Her annual earnings from endorsements are estimated to range between $50 to $80 million, at least in 2019.
Kim Kardashian a reality TV star
Kim Kardashian first gained fame through the reality TV series Keeping Up with the Kardashians, which premiered in 2007 and ran for 20 seasons until 2021.
According to reports, the Kardashian-Jenner family earned around $4.3 million annually for Keeping Up with the Kardashians in 2017. This deal was later renewed through 2020 for a reported deal worth below $100 million. Some sources claim Kardashian earned $4.5 million per season alone.
When the family moved their reality TV operations to Hulu in 2022, launching The Kardashians, it was reported that the deal was worth nine figures, though the exact amount was not disclosed. Khloe Kardashian stated that the family members all earn the same salary for The Kardashians, indicating an equal split of the reported nine-figure deal.
Kim Kardashian as an actress
Kim Kardashian has also dabbled in acting, appearing in a few movies with minor roles, like Disaster Movie (2008) and Zoolander 2 (2016). She’s also done voice acting for the PAW Patrol movies (2021) and made brief appearances in movies like Ocean’s Eight (2018). Most recently, she had a role in the 12th season of American Horror Story (2023-2024).
Kardashian’s acting career doesn’t significantly impact her wealth. While estimates for her movie pay are difficult to find, it’s likely much lower than her income from reality TV and especially her business ventures. Her recent role in American Horror Story might indicate a renewed interest in acting, but it’s too early to say if this will become a bigger focus for her.
Kim Kardashian’s real estate investments
Kim Kardashian’s real estate investments include:
The Enclave: According to Benzinga, Kardashian is involved in the development of a luxury real estate project called The Enclave in Beverly Hills. The project includes 30 luxury homes, a wellness feature, and a community center. The development is a joint venture between Kardashian and a group of developers, including Gala Asher and Leo Marmol.
Hidden Hills Ranch: Kardashian sold her Hidden Hills ranch for $3.5 million in 2023. She bought the property in 2019 with ex-husband Kanye West for $2.98 million. The property includes a 3,874-square-foot ranch house, a pool, and equestrian facilities, according to Architectural Digest.
Malibu Beach House: Kardashian bought Cindy Crawford’s former Malibu beach house for $70 million in 2022. The property includes a luxurious villa and is part of Kim’s extensive real estate portfolio.
Palm Springs Property: Kardashian is working on a real estate project in Palm Springs with architect Tadao Ando. The project details are not publicly disclosed.
Calabasas Condo: Kardashian also owns a minimalist Calabasas condo, which is part of her real estate portfolio.
These investments demonstrate Kardashian’s diversification strategy in real estate, which is a key component of her overall wealth.
Kim Kardashian’s car collection
Kim Kardashian is known for her love of luxury cars and has amassed an impressive collection over the years. Here’s a glimpse into some of the rides that make up her fleet:
Rolls-Royce Ghost: This car is estimated to cost around $460,000 and Kardashian had hers customized to match the minimalist aesthetic of her Hidden Hills mansion in a cool grey hue.
Lamborghini Urus: This sporty SUV is a favorite amongst celebrities and Kardashian’s customized Urus is estimated to be worth around $600,000.
Mercedes-Maybach S580: Another high-end sedan, the Maybach is known for its luxurious interior and powerful engine. Kardashian’s customized S580 is valued at around $250,000.
Mercedes-Maybach GLS 600: This full-size SUV is perfect for larger families and Kardashian’s Maybach GLS 600 is estimated to be worth around $250,000.
Cadillac Escalade: A popular choice among celebrities, the Escalade is a luxurious and spacious SUV. Kardashian reportedly owns a few customized Escalades, each valued at around $200,000.
Land Rover Range Rover SVAutobiography: This top-of-the-line Range Rover is known for its off-road capabilities and luxurious interior. Kardashian’s customized Range Rover is estimated to be worth around $177,000.
This is not an exhaustive list of Kardashian’s car collection, as it’s constantly evolving. Estimates suggest the total value of her car collection could be around $3.8 million.
Sources: Forbes, Business Insider, Benzinga, Architectural Digest
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