Kellogg’s has turned another classic dessert snack into cereal.
Kellogg’s announced on Monday that it has teamed up with snack maker Little Debbie to create a cereal based on the beloved childhood treat Cosmic Brownies.
Kellogg’s Little Debbie Cosmic Brownies Cereal features crispy chocolaty squares that look like mini versions of Cosmic Brownies. Like the original cake-based dessert, the cereal also comes with rainbow pieces mixed into each square. While it’s not as soft as the original, every bite delivers the fudgy chocolate flavor of the iconic after-school snack first released in September 1999.
Set to hit store shelves in May, the Cosmic Brownies Cereal will retail for $3.99 for an 8.2-ounce box and $5.69 for a 13.2-ounce box.
The Cosmic Brownies Cereal is the latest addition to Kellogg’s line of cereals based on Little Debbie snacks. Last December, Kellogg’s Little Debbie Oatmeal Creme Pies Cereal became available in stores across the country.
The Oatmeal Creme Pies Cereal features crispy, oatmeal cookie-flavored cereal pieces made with cinnamon, nutmeg, and a hint of molasses with a sweet, cream-y coating similar to the classic snack cake first launched in August 1960. It sells for $3.99 for a 9.1-ounce box and $5.69 for a 14.5-ounce box.
When Kellogg’s and Little Debbie first announced their collaboration, they said it’s all about reinventing classic treats for a new generation.
“At Kellogg, we are always looking for delicious ways to surprise and excite our fans. The original Little Debbie snack cakes, Little Debbie Oatmeal Creme Pies, have delighted millions of kids and adults alike for generations,” Erin Storm, senior marketing director of Kellogg All Family Cereal, said in a statement. “With Kellogg’s Little Debbie Oatmeal Creme Pies Cereal, families can experience the iconic snack in a whole new form, building new breakfast memories while paying homage to the beloved childhood snack.”
For the part of McKee Foods (Little Debbie’s parent company), its vice president of marketing Jeff Badger said “it’s a joyous moment to see … the Oatmeal Creme Pie be transformed for a new eating experience.” He added that “the cereal captures the flavor of Little Debbie Oatmeal Creme Pies in a fun, new way, whether you enjoy it in a bowl with milk or straight out of the box.”