With more and more countries now rising up from last year’s pandemic, the organizers of one of the world’s largest tech conferences, IFA, have announced that it will be holding this year’s IFA as a full-scale, in-person live event. It will be held from September 3rd to 7th.
“It’s been a tough year for everybody, but our industry has innovated and worked really hard to help people cope and be resilient – to make it possible to stay connected with friends and families, to work from home, to stay healthy and even entertain ourselves at a time of lockdowns and other restrictions. Now we are ready to showcase our innovation for the future beyond,” says Kai Hillebrandt, Chairman of the Supervisory Board of gfu Consumer and Home Electronics GmbH.
Traditionally held in Berlin, last year’s IFA was rather unique as the conference largely limited its in-person attendees as a health and safety precaution against Covid-19. To accommodate more guests and partners, IFA brought to life a virtual space where keynote speeches, exhibitors, and attendees could come together and experience a digital version of IFA.
For this year’s event, strict health and safety protocols will still be in place. IFA Executive Director and Executive Vice President of Messe Berlin Jens Heithhecker says that they aren’t expecting a large turnout for attendees since most may probably err on the side of caution. Nevertheless, the level of interest among industry partners remains high with 80% of the exhibition segments already reserved.
IFA 2021 will see the return of the segments such as IFA NEXT, SHIFT Mobility, and the IFA+ Summit. For this year, there will also be two new events. Tech Up for Women is a “highly innovative conference, designed by women for women.” IFA 2021 will also be adding Berlin Photo Week as a new program.