Hostess Kazbars: Six-layer mini cakes inspired by candy bars

Hostess Kazbars come in two flavors: Chocolate Caramel and Triple Chocolate

Hostess Kazbars

Hostess became a household name due to the massive popularity of its classic snack brands like CupCakes, Ding Dongs, and Twinkies, which have been enjoyed by generations of consumers for several years now. Although nostalgia plays a huge role in consumers’ snacking preferences today, people also love to try something new once in a while. And to satisfy snackers’ craving for something new, the bakery company, for the first time this 2023, has launched a brand-new treat called Hostess Kazbars.

What is Hostess Kazbars?

Single-seve Chocolate Caramel Hostess Kazbars
Single-seve Chocolate Caramel Hostess Kazbars

Hostess Kazbars combines layers of soft chocolate cake, crème, candy crunch, and melt-in-your-mouth caramel or smooth chocolate fudge. The bars are covered in a rich chocolate-flavored coating and topped with a delightful drizzle for a delicious treat that the whole family will love. Hostess Kazbars will be available in two flavors: Chocolate Caramel and Triple Chocolate.

“We know that consumers are craving multitextured snacks – and the variety of creamy, crunchy, and rich layers in our new Kazbars will make every snacking experience a more joy-filled one,” said Christopher Balach, general manager of Hostess Brands, LLC, in a press release announcing the launch of the product. “This new kind of snack delivers the familiar, moist Hostess cake consumers know and love with a new, delicious fusion of layers and textures. The snack has performed strongly with consumers throughout product testing and we’re excited to see that translate in the marketplace.”

Hostess Kazbars release date

Histess Kazbars multi-pack packaging
Hostess Kazbars multi-pack packaging

Hostess Kazbars will be hitting store shelves in mid-March. The latest bakery innovation will come in two sizes perfect for every snacking occasion. Hostess Kazbars will be sold at groceries and other retail stores across the United States in 10-ounce boxes that contain eight mini bars, each individually wrapped and weighing 1.25 ounces. In addition, fans will be able to purchase single Hostess Kazbars, wrapped individually and weighing 2.75 ounces, at convenience stores, grocery stores, and mass retailers.

Hostess Kazbars single-serve packaging
Hostess Kazbars single-serve packaging

Other new Hostess Snacks

The launch of Hostess Brands’ Kazbars comes four months after the November 2022 launch of Hostess Holiday HoHos and six months after the September 2022 debut of Hostess Bouncers.

Hostess Holiday HoHos are Christmas-themed treats that come in the form of classic chocolate snack cakes crammed with creamy filling.

Hostess Bouncers, meanwhile, are bite-sized versions of some of the bakery company’s most iconic snacks, including Hostess Twinkies, Hostess Ding Dongs, and Hostess Donettes. This line of poppable and shareable creme-filled treats gives consumers a new fun way to experience Hostess snacks alone or with family and friends.

Source: Hostess Brands
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