Heinz unveils Kranch, an unusual condiment that combines ketchup and ranch

This latest addition to the condiment brand’s Saucy Sauce collection will start to roll out in grocery stores this month.

Heinz has added a new condiment hybrid to its collection of Saucy Sauce.

Aptly called Kranch, this sauce mashup combines the classic tomato flavor of ketchup, the cool, zesty taste of ranch dressing, and “special blend of spices.”

Kranch will start to roll out in grocery stores across the country this month, joining Heinz’s previously unveiled Saucy Sauce products, namely Mayochup, Mayomust, and Mayocue. Mayochup (mayonnaise and ketchup) was released last year, while Mayomust (mayonnaise and mustard) and Mayocue (mayonnaise and barbecue sauce) were both introduced to the market just this March.

Heinz Saucy Sauce collection

“When we launched Mayochup, Mayomust, and Mayocue, our fans speculated on social media what they thought the next condiment mashup should be — the tweets were pouring in!” Dalia Adler, associate director of marketing for Heinz, said in a statement to Delish. “Inspired by our fans’ ideas, our new Kranch sauce is a blend of ketchup and ranch that will completely change your condiment game this summer.”

Mayochup, Mayomust, and Mayocue all come in 16.5-ounce squeeze bottles, while Kranch comes in 19-ounce containers. Despite the difference in weight, all Heinz Saucy Sauce condiments have a suggested retail price of $3.49 per bottle.

But for those who like to get a bottle of Kranch at no cost, Heinz is giving away 100 bottles for free through an online contest. To join, simply find @heinzketchup_us on Twitter and reply to the Kranch tweet pinned to the top of the brand’s page.

Sources:  Insider, Radio, Popsugar