Heinz has officially entered its unhinged era, and somehow, it works.
Starting today, select Smoothie King locations across the country are blending up something no one asked for but everyone’s talking about: a ketchup smoothie. Yes, really.
This wild new concoction is the result of a collaboration between Heinz and Smoothie King, combining Heinz’s Simply Ketchup with açai sorbet, apple juice, strawberries, and raspberries. It’s a sweet-meets-savory, tomato-tinged smoothie that walks the fine line between bizarre and genuinely refreshing.
While it may sound like a meme come to life, the release is fully real and timed perfectly with peak tomato season. You’ll find it on the menu at Smoothie King locations in Atlanta, Chicago, Denver, Miami, and parts of the New York and New Jersey area for $5.70, available while supplies last.
On paper, it sounds like a dare. In a cup, it’s surprisingly…drinkable. The berry and apple flavors lead, but there’s a mild tang on the back end that reminds you this isn’t your average fruit smoothie. It’s not ketchup-forward, but the tomato makes itself known—just enough to leave you weirdly refreshed.
This isn’t Heinz’s first stunt in the name of pop culture absurdity. After all, this is the same brand that launched “Ketchup and Seemingly Ranch” when Taylor Swift dipped nuggets at a Chiefs game, and a mustard collab with DJ Mustard after a viral song shoutout. Now, they’re taking the age-old internet joke, “if tomatoes are a fruit, is ketchup a smoothie?”, and putting it in a cup.
Call it chaotic genius or culinary trolling. Either way, the Heinz Tomato Ketchup Smoothie is real, limited, and about to dominate your feed.