Marble Slab Creamery is heating things up with a new lineup of ice cream and shake featuring the spicy flavor of Flamin’ Hot Cheetos.
An official collaboration between Marble Slab Creamery and Frito-Lay/PepsiCo, the Flamin’ Hot Cheetos Ice Cream and Shake are now available at Marble Slab Creamery locations across the U.S. through September 30th. Both treats feature Marble Slab Creamery’s famous sweet cream base with Flamin’ Hot Cheetos crushed and scattered throughout.
Described as a “delicious disruption from reality” the Flamin’ Hot Cheetos ice cream are available in a cup or cone. A regular size Flamin Hot Cheetos ice cream starts at $5.99, while a Flamin’ Hot Cheetos shake starts at $6.99 for 20 ounces.
Launched on Tuesday, the collab has been met with mixed reactions. Some fans think it’s a joke while others plead to pull it out from the menu until it’s not too late. Though a lot of fans don’t know how to feel about the mischievous food mashup, many of them are willing to give it a try.
“I mean i love hot cheetos, especially the xxtra flaming hot ones, and i love ice cream, but i just don’t see these 2 things together, I’ll try it eventually just to see how it taste,” one fan commented on an Instagram post announcing the collab.
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For those who have yet to taste the Flamin’ Hot Cheetos ice cream, Marble Slab Creamery released a short taste test video on Instagram, in which the dessert is described as “good” and “sweet and spicy”.
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“Marble Slab Creamery and Cheetos has a lot in common. Our brands are both fun, witty, youthful and provide a playful release from reality,” Annica Conrad, Chief Marketing Officer for FAT Brands, QSR Division, the parent company of Marble Slab Creamery, said in a statement. “Our Cheetos Flamin’ Hot Ice Cream encourages you to not take life too seriously. Its unexpected, a bit surprising and a whole lot of delicious. What’s not to love?”
For Cheetos’ part, marketing head Jessica Spaulding said: “As a brand, Cheetos loves to work with partners who are as imaginative and playful as we are, and Marble Slab Creamery is a perfect fit. Our fans biggest passion points are Food Mashups and we’re constantly inspired by how they use Cheetos as an ingredient in their culinary creations. We know they will love Cheetos Flamin’ Hot Ice Cream and can’t wait to bring a little mischief to summer.”