Doritos has added a new product to its popular Flamin’ Hot lineup.
Doritos announced on Tuesday that its Cool Ranch snack is finally getting a flamin’ hot version. Officially called Doritos Flamin’ Hot Cool Ranch Flavored Tortilla Chips, the all-new mash-up snack combines the classic Cool Ranch flavor fans know and love with a spicy, bold crunch. Set to be rolled out in stores across the country ahead of the new year, Doritos Flamin’ Hot Cool Ranch will be available in 9.25oz bags for $4.79 and 2.75oz bags for $2.19.
Doritos Flamin’ Hot Cool Ranch is the third product to be added to the Doritos Flamin’ Hot snack lineup. It joins the previously launched Doritos Flamin’ Hot Nacho and Doritos Flamin’ Hot Limon that were both developed following the success of the original Cheetos Crunchy Flamin’ Hot, which was released nationwide back in 1992.
Caio Correa, senior director of marketing at Frito-Lay North America, said in a statement that fans love Frito-Lay’s Flamin’ Hot lineup so much that some of them have even started to embody it as an attitude.
“Doritos is no stranger to bold – whether it’s bold flavor, bold experiences or our bold fans that embody the Flamin’ Hot attitude,” said Correa. “With new Doritos Flamin’ Hot Cool Ranch, we took a legacy flavor that has been beloved for generations and injected it with a spicy new edge to bring consumers a tasting experience that’s on truly another level.”
The classic Doritos Cool Ranch first hit store shelves in 1986. Over three decades later in 2020, Doritos released a revamped version of the snack, made with even more “cool” seasoning.