Dell shares rose as much as 9% on Monday (July 6) after the president encouraged Americans to buy the company’s computers at a White House event promoting the Trump Accounts government program for children.
While discussing a $6.25 billion contribution to the program from Michael Dell and his wife, Susan, Trump turned it into a product pitch: “They are truly incredible people. Go out and buy a Dell computer,” he said. “I have a son that loves their laptop,” he added.
Dell shares jumped as much as 9% on the remarks before closing up 4%.
Trump went on to say that he’d find a way to repay the contribution: “We’re going to get him that money back one way or another,” he noted.
His comments fit a recurring pattern. The president made similar endorsements in February and May 2026, often while highlighting the $6.25 billion contribution, triggering strong market reactions including larger single-day gains of roughly 12-14% in May.
Trump himself purchased more than $1 million in Dell stock last quarter, per ethics filings.
Dell was already up around 230% for the year before any of this, driven primarily by AI demand. The company reported a record quarterly revenue of $43.8 billion for its fiscal first quarter of 2027, an 88% jump from a year earlier.
Analysts have a name for what happened during the White House event. They call it the “Trump effect.” It is the bump a company’s stock tends to get after Trump speaks well of it in public.
While Dell is the latest example, it’s far from the only one. Intel’s shares are up 217% this year after repeated Trump endorsements. Interestingly, according to the same ethics filings, he also bought Intel stock multiple times in the first quarter of 2026.
The company additionally benefited from a major U.S. government investment, an $8.9 billion stake acquired last summer. By April, that had appreciated by more than $27 billion.
Contributions to Trump Accounts have been coming in from across the tech industry. Intel, Micron, and Nvidia have all put money in, according to advocacy group Americans for Tax Reform (ATR). SpaceX president Gwynne Shotwell, for instance, said she would be donating SpaceX stock to 2 million accounts, worth around $320 million at current prices.
Sources: White House, ATR, CNBC, U.S. OGE, Intel, Business Insider