Though best known as the ever-reliable dehydration cure for children, Pedialyte has also been used by adults as a great post-workout recovery drink and an effective hangover remedy. So as part of Abbott’s continued efforts to create products that are suitable for all ages, the health care company released a bubbly version of the original Pedialyte just before the New Year.
Available in grape and cherry flavors, Pedialyte Sparkling Rush powder pack is described as a fizzy and great-tasting way to quickly rehydrate without any artificial colors. Created with an optimal balance of electrolytes and sugar, Pedialyte Sparkling Rush replaces fluids and electrolytes more effectively than average sports drinks in the market.
The powder pack also contains essential minerals such as sodium and potassium that help maintain proper fluid levels in one’s body and prevent dehydration caused by vomiting, diarrhea, exercise, travel, and heat exhaustion. It’s also very easy to prepare. Just add it to cold water and it’s good to go.
Officials at Abbott revealed that social media posts showing Pedialyte as a hangover remedy and the booming sparkling-water market are the inspiration for the Sparkling Rush.
“If you look at the U.S. retail landscape, you see this tremendous growth in sparkling water. We saw an opportunity to operate in that space,” said Chris Calamari, vice president of pediatric nutrition at Abbott. “You get the electrolytes you need with that great tasting fizz. It’s a really exciting product.”
Though FDA regulations prevent Abbott from promoting Pedialyte as a hangover cure, the company tries to monopolize on the product’s binge-drinking-headache alleviating properties whenever possible. “It can help with the dehydration you may experience after a couple of cocktails. So rehydrate with Pedialyte to feel better fast,” the company says of the drink on its website.
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