Cilantro has been one of the most debated cooking ingredients among fans on social media. Some find it delicious, while others think it tastes like soap, thanks to genetics. And since Chipotle offers several menu items featuring the popular green herb, the restaurant chain created the perfect stocking filler for cilantro lovers and haters alike: a 100% real cilantro soap bar.
The $8 cilantro soap became available for purchase on ChipotleGoods.com starting December 2nd and sold out just a day after its launch. The 133-gram soap bar is made with saponified organic oils (olive, coconut, flaxseed, shea), coriander essential oil, and chlorella powder.
Chipotle’s cilantro soap was inspired by the mock cilantro soap that the brand posted on Instagram last August, which engaged both haters and fans of the herb.
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“Our Cilantro Soap plays into a larger trend of turning digital moments into real life experiences,” said Chris Brandt, Chipotle’s Chief Marketing Officer, in a statement. “Every Chipotle fan, regardless of which side of the great cilantro debate they’re on, can appreciate this fan-inspired gift.”
In addition to the viral Instagram post, Chipotle has also addressed fans’ love and disdain for cilantro in a number of tweets over the years. You can see three of those below:
A moment of silence for the people who think cilantro tastes like soap.
— Chipotle (@ChipotleTweets) November 4, 2019
Not liking cilantro is something you should try keeping to yourself
— Chipotle (@ChipotleTweets) July 27, 2021
Cilantro: I just want to be… appreciated
— Chipotle (@ChipotleTweets) November 24, 2020
In line with the launch of the cilantro soap bar, select Chipotle Rewards members can collect an exclusive Cilantro Lover badge from December 2nd to 8th by ordering at least one menu item made with the green herb. The new badge is part of Extras, an exclusive feature for Chipotle Rewards members that unlocks access to extra points and helps them get free Chipotle faster.
Along with the cilantro soap, Chipotle also recently launched a bunch of new Chipotle Goods products, including Iron colorways in its natural Chipotle Goods Avocado Dye Line ― an open-looped collection of Chipotle-branded apparel that is dyed with upcycled avocado pits from Chipotle restaurants, which produce over 300 million avocado pits a year.
All profits from the Chipotle Goods collection go toward supporting organizations that are focused on making fashion or farming more sustainable.