Burger King, the crown-wearing monarch of flame-grilled goodness, has just extended their $5 Your Way Meal deal through October 2024. This value meal offer, which was initially introduced on June 10, has proven to be both popular with customers and profitable for the company.
The $5 Your Way Meal at Burger King includes a choice of sandwich (Whopper Jr., Chicken Jr., or bacon cheeseburger), 4-piece chicken nuggets, French fries, and a soft drink. This combination of items provides customers with a full meal at a discounted price.
Restaurant Brands International’s CEO Josh Kobza stated during an earnings call that the $5 Your Way Meal is “working perfectly for the business” and that “customers are loving it”. The decision to extend the offer reflects the positive impact it has had on both customer satisfaction and the company’s bottom line.
Burger King’s extension of this value meal deal aligns with a broader trend in the fast food industry.
Recently, other major chains such as McDonald’s, Taco Bell, and Wendy’s have also introduced similar discounted meal bundles. Jimmy John’s recently joined the trend by introducing a $10 Total Package Meal on August 5. These value offerings are designed to attract customers looking for affordable meal options while maintaining profitability for the restaurants.
While fast food chains are focusing on meal deals, some are also offering dessert promotions. For example, Carvel is celebrating its 90th birthday and National Soft Serve Day with 90-cent soft serve ice cream on August 19, 2024. This promotion includes any soft serve flavor in a small cup or cone, with a limit of one per person.
Source: People