Burger King Unveils Purple Whopper Inspired by The Addams Family

The Addams Family Takes Over Burger King’s Menu This October

Burger King's The Addams Family Menu | ©Image Credit: Burger King
Burger King's The Addams Family Menu | ©Image Credit: Burger King

Just in time for spooky season, Burger King is getting a hauntingly delicious makeover! This October, the fast-food chain is joining forces with America’s favorite kooky family, The Addams Family, for a limited-time menu that is sure to send shivers – and delight – down your spine. Get ready to sink your teeth into a purple Whopper and explore a whole host of creepy-crawly treats inspired by Wednesday, Gomez, Morticia, and Thing himself. Keep reading to learn more about this Halloween collaboration you won’t want to miss.

Burger King’s The Addams Family Menu

This Halloween, Burger King is partnering with Amazon MGM Studios Consumer Products and the animated adaptations of The Addams Family for a line of limited-edition offerings inspired by the members of the eccentric clan who delight in the macabre and the grotesque. Simply called The Addams Family Menu, this selection of food items will be available at participating Burger King locations across the United States starting October 10th, while supplies last.

The Addams Family Menu consists of four delicious treats, which are as follows:

  • Wednesday’s Whopper: Savor the iconic flame-grilled Whopper with a spooky twist! Topped with Swiss cheese, fresh tomatoes, crisp lettuce, mayonnaise, ketchup, pickles, and onions, this burger comes served on a striking purple bun infused with purple potato and sprinkled with black sesame seeds.
  • Thing’s Rings: Grab hold of Thing’s Rings, Burger King’s signature crispy onion rings, served in special Addams Family-themed packaging featuring the beloved one-handed helper, Thing!
  • Gomez’s Churro Fries: Keep the passion alive with Gomez’s Churro Fries, delightfully crispy churros coated in cinnamon sugar and served with a rich chocolate dipping sauce for a sweet treat that’s sure to ignite your taste buds.
  • Morticia’s Kooky Chocolate Shake: Indulge in Morticia’s Kooky Chocolate Shake, a decadent blend of creamy soft serve and chocolate cake batter fudge, topped with black and purple cookie crumbles, for a bewitching dessert that’s impossible to resist.

“Halloween holds a special place in our brand’s history, and we know our guests look forward to seeing what delicious and kooky creations we come up with each year,” said Pat O’Toole, Chief Marketing Officer, Burger King North America, in a press release. “We know The Addams Family also has an affinity for the scarier things in life, so we’re excited to offer fans not one, but four new takes on their favorite BK products this Halloween season with these Addams Family-inspired creations.”

Zahra Nurani, Burger King’s vice president of marketing communications, added: “As we’re thinking about our guests, something that’s really important to us is something that relates to the family as a whole. The Addams Family is just so representative of an interesting family. They’re a quirky family. Authentically true to themselves and just really fits our youthful mentality and who our brand is about.

The Addams Family in the eponymous MGM Studios movie released in 2019 | ©Image Credit: Amazon MGM Studios
The Addams Family in the eponymous MGM Studios movie released in 2019 | ©Image Credit: Amazon MGM Studios

The Addams Family Menu Promotions

To celebrate its collaboration with Amazon MGM Studios Consumer Products, Burger King will also be adding a spooky twist to its King Jr. Meals this Halloween. A limited-edition line of toys featuring characters from The Addams Family will be available with the purchase of a King Jr. Meal this October.

Moreover, as reported by Nation’s Restaurant News, Burger King is offering its loyalty Royal Perks members special deals on the Addams Family menu from October 10th through November 10th.

Lastly, the iconic Burger King crowns also get an Addams Family makeover.

Past Halloween Offerings at Burger King

Burger King has a storied history of introducing unique and sometimes bizarre Halloween-themed menu items, often designed to capture the spirit of the season while tantalizing adventurous eaters. Over the years, the fast-food chain has launched various limited-time offerings ranging from the delightfully quirky to the outright strange, including the Halloween Whopper, Ghost Pepper Whopper, and Ghost Pepper Chicken Fries.

“We know that Halloween is a huge moment and it is something that our guests and our fans love,” said Nurani via QSR Magazine. “And Burger King has typically done various menu innovations and activated on Halloween. And it really has become anticipated cultural moment for us and gives us an opportunity to really get to lean in and give our guests what they want.”

“We did the Ghost Pepper Whopper for two years in a row,” added Nurani via Nation’s Restaurant News. “[So] our guests are going to get a nice surprise with The Addams Family partnership.”

Sources: Burger King, Nation’s Restaurant News, QSR Magazine
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