Billie Eilish started off the New Year with a bang with the launch of her new clothing collection with H&M.
Arrived in H&M stores and online on January 2nd, the merch lineup captures the singer’s signature oversized style, featuring long, boxy t-shirts, sweatshirts, dresses, hoodies and joggers in color palettes of cream, black, pale green and pops of neon green. It also includes beanies, bucket hats, socks, and a belt bag, which all add to the collection’s laidback yet edgy vibe.
Artists like Ariana Grande and Shawn Mendes have previously released merchandise through H&M, but Eilish is the first to make a pointed effort to make her collection sustainably sourced. According to the retailer’s press release, all items in Eilish’s collection are “made from materials sourced in a more sustainable way.”
From asking concert-goers to use refillable water bottles at her shows to making statements about global warming on her social media accounts, Eilish is an ardent advocate of climate change, so it isn’t really surprising that her H&M collection reflects just that.
“We’re super excited about this merch collection drop. Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values,” says Emily Bjorkheim, H&M’s Head of Design Divide, in a statement. “We want to enable her fans to step into her world and feel empowered to freely express their style as well.”
Eilish’s H&M collection launched two months before the start of her much awaited Where Do We Go World Tour, which is set to kick off on March 9th in Miami, Florida.