In a world where smartphones dominate our daily lives, HMD Global is taking a bold step back in time with their latest release: the HMD Barbie Phone. This isn’t just another retro-inspired gadget; it’s a full-blown partnership with Mattel that brings the iconic Barbie brand into the realm of functional tech nostalgia.
At first glance, the HMD Barbie Phone is everything you’d expect from a Barbie-themed device. It’s unapologetically pink, adorably compact, and screams Y2K chic.
The phone comes with two additional back covers, allowing you to switch between the bold pink Barbie design, the swirly pattern inspired by the 1992 Totally Hair Barbie doll, and a vintage ‘shooting heart’ design. And if that’s not enough personalization for you, HMD has included a set of sparkly gems and retro Barbie stickers to truly make the phone your own.
The Barbie Phone was first teased back in February at Mobile World Congress in Barcelona, but at the time, there were no specs revealed. For those of you who were hoping it would be a smartphone akin to the Motorola Razr series, you’re going to be disappointed.
The HMD Barbie Phone is designed to be a digital detox device. Here’s what you get:
- 2.8″ main display and 1.77″ external display
- 5MP rear camera with flash (doubles as a flashlight)
- KaiOS 3.1 operating system
- 512MB RAM and 4GB storage (expandable up to 32GB with microSD)
- 1450mAh battery
- Qualcomm 215 Mobile Platform
- Compatible with AT&T, T-Mobile, and Verizon networks
The user interface is Barbie-themed, complete with custom wallpapers and app icons. There’s even a Malibu-themed version of the classic Snake game, aptly renamed “Malibu Snake.”
What sets the HMD Barbie Phone apart is its focus on digital wellbeing. The device comes preloaded with digital balance tips, encouraging users to spend less time glued to their screens and more time engaging with the world around them.
The inclusion of a beaded phone strap with Barbie-themed charms (like a tiny roller skate and ice cream) adds an extra layer of whimsy that’s sure to appeal to both Barbie enthusiasts and those looking for a unique accessory.
The HMD Barbie Phone will be available in the US starting October 1st, with pre-orders beginning on September 23rd for just $129.
For Barbie fans and those seeking a stylish digital detox companion, the HMD Barbie Phone offers a unique blend of nostalgia and functionality. It’s a conversation starter, a fashion accessory, and a gentle reminder to disconnect from the digital world every now and then.