In the world of fashion, photo shoots do not come cheap. Korean startup Potoo, named after the bird, aims to change all of that by introducing an affordable AI solution that drastically reduces the cost of a fashion photography shoot by practically 90%.
According to Potoo, a typical fashion photo shoot takes 5 months to plan, and it costs on average $44,000 per day to photograph an average of 8 fashion pieces.
Using generative AI, Potoo has come out with a solution that allows fashion brands to create unlimited photo shoot images, with diverse moods, with just a click. To that effect, the system is able to generate everything from nature to city backgrounds – without ever having to set foot on site. Even better, models no longer have to change outfits.

Potoo offers preexisting AI models – faces and bodies that have been generated by AI – that fashion companies can style and dress as they need. The Potoo AI system works for both women and men’s clothing. An immediate advantage of this solution for the brands is that they can stop worrying about licensing or paying models.
To get started, users simply have to upload a product photo, and some photos of a person wearing said product. Then, in accordance with their brand’s style guide, users select moods and backgrounds as they see fit, and voilà!

If this sounds familiar with what you can find with other AI art services, it’s actually not. The key differences between Potoo and competing generative AI products is that Potoo uses an art restoration technique called inpainting, while other products typically only allow you to transform the background or face on a photo. Potoo also stands out in that it can infinitely generate unique model images. In other words, Potoo generates a whole unique scene, from start to finish.
Currently, Potoo is only available in Korea, but the company plans to launch globally next year, with hopes to expand their offerings to fashion brands like Zara and other SPA brands.
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