Mondays usually come with a drag, but Dunkin’ is turning start-of-the-week blues into a nationwide celebration by handing out a staggering 1 million free drinks. But with a limited window to take advantage of the offer, knowing the details could make all the difference. Here’s what to know before the giveaway begins.
Dunkin’ teases another million-item giveaway
Dunkin’ fans may have another reason to keep an eye on their phones this Monday. Just days after giving away 1 million free Refreshers through its Dunkin’ Diehards Instagram broadcast channel, the coffee chain is hinting that another massive giveaway could be on the way.
The tease came through the same Instagram channel, where Dunkin’ posted a cryptic message about a possible “million” drop on Monday, August 10.
“Heyyyy besties… we might have another million coming monday 🤭 that’s all i’m allowed to say,” the message reads. “keep your notifs on…”
The post quickly caught fans’ attention, collecting thousands of likes within just a few hours. Dunkin’ also changed the theme of the broadcast channel to “Maple,” prompting speculation that the update could be another clue about what the chain has planned.
A Dunkin’ spokesperson confirmed to People that something is indeed coming, saying, “Dunkin’ Diehards can expect a surprise dropping on Monday.”
Inside the exclusive Dunkin’ Diehards club
Dunkin’ launched its Dunkin’ Diehards Instagram broadcast channel on July 31, billing it as “the ultimate club for dunkin’ fans.” The brand has positioned the channel as a place where its biggest fans can get access to perks and announcements before everyone else.
According to Dunkin’, members can expect “exclusive promo codes, secret menu drops, behind-the-scenes content, and more.” The chain encouraged fans to “join now or miss out on the cool stuff.”
The channel has already lived up to that promise.
To celebrate its launch, Dunkin’ announced that it would give away 1 million free Refreshers on Aug. 3. The brand first teased the promotion with a message telling members, “Code will drop on Monday… shhhhh🤫🤫🤫,” before releasing the code “DUNKINDI3HARDS” at 12:01 p.m. on Aug. 3.
Members could enter the code through the Dunkin’ app to receive a certificate for a free medium Refresher, with 1 million codes available.
“To celebrate the launch of Dunkin’ Diehards, Dunkin’s brand-new broadcast channel on Instagram, Dunkin’ dropped one million free Refreshers for Rewards members,” the chain said in an emailed statement about the promotion. “This is just the beginning, Diehards can expect a few more surprises dropping soon, only through the channel.”
A year of million-item sprees
If handing out seven-figure drink rewards feels familiar, it’s because Dunkin’ has made a habit of mega-giveaways throughout the year.
Back on May 19, the doughnut giant distributed a million free coffees after dropping hints across its main Instagram posts and Stories. Prior to that, Dunkin’ handed out another million free coffees on April 21 — following a teaser post on April 17 — which came right on the heels of its quirky April Fool’s Day stunt on April 1, where it gave away 1,000,001 free hot or iced coffees of any size.
Source:
People