Get ready to see your favorite snacks in a whole new light — literally. To celebrate America’s upcoming 250th birthday, Kraft Heinz is launching its biggest summer lineup ever, and it features some wild surprises you won’t want to miss. Imagine star-shaped tater tots, patriotic Velveeta noodles, and jumbo marshmallows that actually glow in the dark just like July 4th fireworks. Whether you are hosting a backyard BBQ or a neighborhood block party, these limited-edition treats are designed to turn every cookout into a celebration. Keep reading to see which iconic brands are getting a patriotic makeover and how you can get your hands on these star-spangled snacks before they disappear from store shelves.
Kraft Heinz celebrates America’s 250th with festive ‘United Tastes of America’ campaign
With the United States fast approaching its 250th anniversary, Kraft Heinz is celebrating the best way it knows how: through the power of a great meal. As an official sponsor of America250, the company has just launched “The United Tastes of America.” This massive project is the largest campaign in the company’s history, putting a patriotic spotlight on the classic brands that have been the heartbeat of American cookouts for generations.
More gatherings, more memories
This summer is shaping up to be a busy one. Research shows that 81% of Americans plan to attend more outdoor get-togethers than they did last year. Whether it’s a small family BBQ or a massive neighborhood block party, Kraft Heinz brands remain the common thread on tables across the country.
“From coast to coast, no matter what the cookout looks like, Kraft Heinz brands show up at the table – they’re part of the recipes, traditions and memories that define summer,” said Whitney Shaw, Head of Portfolio Marketing, North America, Kraft Heinz, in a statement. “For more than 150 years, our brands haven’t just been present for American history – we’ve helped feed it. As the country approaches this milestone anniversary, we’re celebrating the foods that have brought people together for generations – and continue to do so today.”
‘The United Tastes of America’ product lineup
To make this milestone year extra special, several iconic products are getting a “star-spangled” makeover. These limited-edition items are hitting the shelves at major retailers like Walmart, Target, and Kroger right now:
- All-star shapes: For the first time ever, Ore-Ida is releasing star-shaped tater tots. Velveeta is also joining the fun, changing its famous noodle shape for the first time in history to feature patriotic stars.
- Glow-in-the-dark treats: The new Jet-Puffed Marshmallow Jumbo Stars come in special glow-in-the-dark packaging, designed to mimic the glow of fireworks during a late-night bonfire.
- Festive favorites: Staples like Kraft Singles, Cool Whip, Kraft Mac & Cheese, and HEINZ Ketchup and Mustard will sport vibrant red, white, and blue packaging to add some extra spirit to your picnic table.
Where to grab the limited-edition ‘America 250’ Kraft Heinz collection
Limited-time America250-themed products from The Kraft Heinz Company are now available in stores nationwide, giving shoppers a chance to bring a taste of the celebration home this summer. Beyond grocery shelves, Kraft Heinz will also take part in major America250 events, including the Ultimate Block Party leading up to and culminating on the 4th of July.
To stay updated on the campaign or to find America250-inspired products near you, you can follow @KraftHeinz on social media or visit the Kraft Heinz United Tastes of America website.