For the first time in its 125-year history, iconic dessert brand Jell-O has announced the launch of its first-ever dairy-free pudding. The new plant-based offering, hitting shelves now, is made with oat milk and marks a significant step for the company in catering to the growing demand for dairy-free alternatives. This groundbreaking release promises the classic creamy texture and beloved flavor that consumers expect from Jell-O, now accessible to those with dietary restrictions or plant-based preferences.
Jell-O’s Classic Chocolate Pudding Gets a Dairy-Free Version
Jell-O is shaking up the dessert aisle with the launch of its Oat Milk Chocolate Pudding—marking the first time a major brand has introduced a dairy-free pudding to grocery store shelves nationwide. As one of America’s most beloved treats, pudding remains a staple in millions of households, with over 40% of Americans enjoying the rich and creamy dessert each year.
With milk ranking among the top food allergens for children—impacting nearly two million kids annually—and more than 30% of adults affected by lactose intolerance, the need for inclusive dessert options is on the rise. The plant-based dessert category, now a multi-billion-dollar industry, is experiencing explosive growth, driven by shifting dietary needs and family preferences. Despite pudding’s widespread popularity and a strong desire among parents for dairy-free options, existing alternatives have often missed the mark in both flavor and texture.
As the category leader, Jell-O is stepping in to fill that gap with a product that doesn’t compromise on taste. By reimagining its most iconic flavor—chocolate—in a plant-based format, the brand aims to offer a dairy-free pudding that lives up to its legacy. Oat milk, now the fastest-growing non-dairy milk alternative, was the clear choice for this innovation thanks to its smooth consistency and neutral taste, which help replicate Jell-O’s signature creamy texture.
“Jell-O has always set the standard for creamy and great-tasting desserts that families across the country can enjoy,” Lauren Gumbiner, Associate Director of Marketing Desserts at The Kraft Heinz Company, said in a press release. “As our fans’ diets and preferences change, we’re evolving our portfolio alongside them. Our chocolate pudding is a timeless classic, and now, thanks to our lactose-free and vegan oat milk version, we’re excited to give more families the opportunity to enjoy it.”
Launching with a chocolate flavor pays homage to the brand’s first-ever pudding offering introduced in the 1930s.
Jell-O Oat Milk Chocolate Pudding Hits Store Shelves Nationwide
According to AllRecipes, Jell-O’s new Oat Milk Chocolate Pudding will be available beginning this month at major grocery retailers across the country. The dairy-free pudding will come in convenient 4-pack servings, priced at approximately $3.99.
How Does Jell-O’s Oat Milk Chocolate Pudding Taste?
Curious about the flavor of Jell-O’s new plant-based pudding? According to Terri Peters of AllRecipes, the Oat Milk Chocolate Pudding might outshine the original. Describing it as just as creamy, chocolatey, and sweet as the classic version, Peters noted a subtle nutty undertone from the oat milk that adds a touch of sophistication. She likened it to the beloved pudding she enjoyed growing up—only now with a refined twist. “I would definitely be picking it up when I go grocery shopping to satisfy my late-night sweet tooth,” she added.