Pick up a jar of classic Jif and flip it over, and you’ll find peanuts, sugar, molasses, fully hydrogenated vegetable oils, and mono- and diglycerides. For something that’s basically just ground peanuts, that’s a peculiar amount of stuff. People have started reading these labels more carefully, and Jif is very much aware of it.
The brand’s answer is a stripped-back addition to the lineup.
Three ingredients. Peanuts, palm oil, and salt. That’s the new Simply Unsweetened Creamy, which started hitting Walmart shelves this month.
Less Is (Finally) More
With so many jars already on the shelf, it’s worth sorting out where the new release fits because Jif already has a few things in this neighborhood.
Simply Jif, for instance, has been around for years. It’s lower in sodium, with 33% less sugar than the original, but still has sugar in it.
Then there’s the No Sugar Added Creamy, which the new one is closest in concept to, except that Simply Unsweetened Creamy’s ingredient list is even shorter and cleaner than anything else in the Jif lineup. No molasses, no hydrogenated oils, none of the stuff that makes the classic label such a long read.
The new addition to the shelf comes in a 15-ounce jar with eight grams of protein per serving, which is standard peanut butter territory. More Simply varieties are reportedly coming, of which this is the first one.
Jif’s parent company, J.M. Smucker, laid out a fairly busy 2026 at the Consumer Analyst Group of New York conference in February. Beyond peanut butter, that plan includes new Uncrustables flavors and the first Smucker’s jam rebrand in nearly 30 years. The Simply line is the first of these major updates to actually land on store shelves.
If you’ve been buying natural peanut butter purely to dodge the additives in conventional jars, this is Jif making its case. And you don’t have to stir it.
Sources: PR Newswire, Walmart, Allrecipes