For two decades, a legendary loyalty program from one of the world’s largest quick-service restaurant chains has been sorely missed by fans. Now, after that long hiatus, Subway is finally answering the call, bringing back the iconic Sub Club—but not as you remember it. Described as “better than ever,” the refreshed program promises a treasure trove of exclusive perks, instant prizes, and exciting surprises. But how exactly has Subway upgraded the Sub Club for a new generation of sandwich lovers? Keep reading to learn the details.
Sub Club returns bigger, bolder, and more rewarding
Subway is reviving its legendary Sub Club after two decades, and this time it’s bigger, bolder, and packed with more perks than ever. Starting December 1, 2025, loyal fans can enjoy every fourth footlong for free.
But Sub Club isn’t just about freebies. This holiday season, it’s your ticket to becoming a true “breadwinner.” Sign up, redeem your first free footlong by December 10, and enter at SubClubBreadwinner.com for a chance to win major prizes. Four lucky members can choose between a $10,000 cash prize to brighten the holidays or an authentic Subway baking oven — the six-foot, 600-pound icon behind the brand’s famous freshly baked bread.
How to earn points (and save big) at Sub Club
Aside from the abovementioned free footlong, Sub Club makes it even easier to earn other rewards and save on future orders. Members collect points with every purchase that can be converted into Subway Cash, unlocking extra savings and exclusive offers along the way. Classic perks, like free birthday cookies, remain part of the program — because some fan-favorite traditions are too sweet to change.
“Subway’s original Sub Club card set the standard for restaurant loyalty programs, and we’re committed to ensuring our current program continues to deliver meaningful rewards and experiences for our guests. Our top priority as we rebuilt Sub Club was to reduce the number of visits needed to earn something of real value. With that focus, we’re introducing our richest loyalty program ever,” Dave Skena, Subway’s Chief Marketing Officer, North America, said in a statement. “That’s why we’re also giving Sub Club members a chance to earn some extra bread this holiday season.”
How to join Sub Club
Getting started with the new and improved Sub Club is simple. Sign up through the Subway App, visit Subway.com, or stop by your nearest Subway location. If you’re already an MVP Rewards member, you’ll be automatically enrolled in Sub Club starting December 1. Please note that catering orders and third-party deliveries do not qualify for Sub Club rewards. For a full list of perks and program details, visit Subway.com/rewards.
Why Sub Club disappeared
Sub Club first launched in the 1980s as a way to reward customers for their repeat visits. The program quickly became a fan favorite, offering perks like free sandwiches after a certain number of purchases and exclusive promotions for members. It’s a simple, tangible rewards system that set the standard for restaurant loyalty programs, helping Subway cultivate a devoted following of sandwich lovers.
According to NBC News, Sub Club was discontinued in 2005 due to concerns about counterfeit stamps being sold online. The program’s suspension marked the start of a nearly 20-year absence, leaving loyal fans without the rewards and nostalgic perks they had come to love. During this period, Subway shifted focus toward other digital and loyalty initiatives, but Sub Club remained a missed part of the customer experience.
Now, after two decades, Subway has revived Sub Club with a refreshed, tech-forward approach. This comeback honors the legacy of Sub Club while modernizing it for a new generation of sandwich lovers, blending nostalgia with exciting, contemporary perks.