AT&T is offering both new and existing customers the opportunity to purchase Apple’s latest phones at steep discounts. With an eligible iPhone trade-in in any condition, you can get the iPhone 17 Pro for $0 (up to $1,100 off). The iPhone 17 Pro Max also comes with up to $1,100 in savings, while the standard iPhone 17 is free with trade-in, or up to $830 off.
Even the thin and light iPhone Air is included with discounts up to $830. New customers considering a switch to AT&T also receive extra perks. The carrier will pay off your phone balance (up to $800 per line, for up to 10 lines) and include 10,000 American Airlines AAdvantage bonus miles when you switch.
Apple Watch deals and more perks
Get $300 off a second Apple Watch (Series 11, SE 3, or Ultra 3) when you buy one. The Apple Watch Series 11 brings features like hypertension notifications, sleep score tracking, and a scratch-resistant design with 24-hour battery life. The rugged Apple Watch Ultra 3 features satellite communications, the most accurate GPS in a sports watch, and offers up to 42 hours of battery life.
Business customers also benefit from the promotion, with up to $100 off on two-year agreements and access to AT&T’s trade-in program. First responders can save 25% for family members through AT&T’s FirstNet Ready plans, which guarantee priority coverage during emergencies.
A bold new iPhone era on AT&T
The new iPhone 17 lineup features durable Ceramic Shield 2 glass with 3x better scratch resistance, pro-level camera systems with 48MP Fusion sensors, Apple’s new A19 Pro chip, and longer battery life. Combined with iOS 26 and Apple Intelligence integration, these devices bring AI-driven upgrades to performance, apps, and connectivity.
AT&T’s best iPhone deals are available across all unlimited plans, without forcing customers onto the most expensive tiers. Customers also have the option to upgrade early through AT&T Next Up Anytime, offering flexibility as new models become available. Pre-orders are now available through AT&T’s website, stores, and the myAT&T app, with devices set to hit shelves nationwide on September 19.