Step aside, sports legends—Wheaties is trading in MVPs for Marvel’s mightiest misfits! In an epic team-up with Marvel Studios, the cereal brand, known as the legendary “Breakfast of the Champions”, is releasing a limited-edition cereal box featuring the gritty antiheroes of the upcoming Thunderbolts* movie.
Wheaties unleashes a Thunderbolts* collector’s box
First teased in the Thunderbolts* Big Game trailer, where a clever Wheaties nod caught fans’ eyes, the crossover between the movie and the cereal brand gained momentum when giant cereal-box-shaped standees started popping up in theaters across the United States. Now, it’s breaking free from the big screen and landing right into fans’ hands with a limited-edition release Marvel fans won’t want to miss.
The collectible Wheaties box showcases the film’s ragtag team of disillusioned misfits and antiheroes, united for a daring mission. The packaging features the Thunderbolts* logo reimagined through Wheaties’ iconic lens. Shockingly, the box doesn’t come with actual cereal, but fans can choose between a standalone version or one encased in protective acrylic, perfect for proudly displaying or preserving this bold piece of pop culture history.
“For more than a century, Wheaties has celebrated greatness across sports, culture and entertainment. Teaming up with Marvel Studios for Thunderbolts* allows us to embrace a new kind of champion — one that defies expectations,” said KC Glaser, senior brand experience manager at General Mills, in a press release. “This limited-edition release is designed for both Super Hero fans and cereal lovers alike, offering a unique way to celebrate the arrival of Marvel Studios’ most unconventional team.”
How to get your hands on the Thunderbolts* Wheaties box
Ready to claim your own slice of superhero glory? The limited-edition Thunderbolts*-inspired Wheaties box will be available exclusively online at Wheaties.com, starting at 11 a.m. EST on Wednesday, April 30th. But don’t wait — supplies are limited, and these collector’s boxes are expected to disappear faster than a Marvel post-credits scene!
What you need to know about Thunderbolts*
Marvel Studios’ Thunderbolts* is set to bring a bold new energy to the Marvel Cinematic Universe (MCU) when it hits theaters on May 2nd, 2025. Unlike the typical superhero team-ups audiences have come to expect, Thunderbolts* focuses on a gritty ensemble of antiheroes, misfits, and former villains who are brought together for a high-stakes government mission. Think of it as Marvel’s own twist on DC’s Suicide Squad, but with characters fans already know — and many love.
The team features familiar faces from previous MCU entries, including Bucky Barnes (a.k.a. the Winter Soldier), Yelena Belova (from Black Widow), U.S. Agent John Walker (The Falcon and the Winter Soldier), Red Guardian, Ghost, and Taskmaster. Julia Louis-Dreyfus reprises her role as Valentina Allegra de Fontaine, a shadowy figure assembling this unconventional crew. Each character brings their own complicated history and moral ambiguity, setting up a story packed with tension, unpredictable alliances, and explosive action.
Directed by Jake Schreier (Paper Towns, Beef), Thunderbolts* promises a darker, more grounded tone than many recent Marvel projects, diving deep into themes of redemption, loyalty, and what it means to be a “hero” when you’re used to being the villain.
With a star-studded cast, a refreshing team dynamic, and a much-anticipated shift in tone, Thunderbolts* stands poised to be one of Marvel’s most unique and talked-about films. Whether you’re a longtime MCU fan or just looking for something new and edgier from Marvel, Thunderbolts* is shaping up to be a must-watch event on the big screen.
You can check out the movie’s Big Game trailer below:
