TCL is planning to enter the headphone market

The Huizhou-based company has four distinct lines on the way

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Today, TCL is showing off its all-new headphone lineup, the company’s very first. Consisting of both in- and over-ear styles, TCL says it has a line for any and everyone, from urban commuters to gym rats.

The most expressive of the group happens to be the SOCL. Made for customers who “want to be different,” the company says this model was inspired by “sunrises, sunsets, trips to the beach with friends, [and] adventurous nights out.”

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Despite its compact form, the SOCL is engineered to drive clean, rich sonics, regardless of the musical genre. Available with or without wires, these noise-isolating earbuds feature a comfort-fit design, making them ideal for extended use.

 

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Next, there’s the bass-focused MTRO line. Made specifically for city dwellers, these headphones are highlighted by its powerful, bass-dominate driver. Featuring a more modest design, these cans are meant to appeal to a more universal audience than the SOCL line and come in both in-ear and over-ear versions.

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For fitness gurus, TCL has created the ACTV line. Designed to help you focus on your workout rather than your headphones, the ACTV features a “secure-fit” hook that ensures the buds stay in place as you exercise. What’s more, they’re made from sweat-proof materials and boast a driver that can reproduce the pulse-pounding lows that keep you pumped up and motivated, brags the company.

Lastly, there’s ELIT line. Touted as TCL’s top-of-the-range cans, ELIT is made for those looking for a more luxe, hi-fi listening experience.

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TCL is showcasing the entire lineup at this week’s CES.