Taco Bell is shaking things up with a bold move that’s sure to make coffee giants like Starbucks sit up and take notice, the Mexican-inspired fast-food chain is testing a new line of frozen drinks that could give Frappuccinos a run for their money.
First unveiled at the Live Más conference back in 2023, Taco Bell’s Churro Chiller Coolers are now making their way to select locations in Dallas and Chicago for testing. These icy concoctions come in four flavors that blend Taco Bell’s Mexican roots with classic milkshake indulgence:
- Sweet Vanilla Churro Chiller Cooler: A creamy vanilla shake drizzled with purple vanilla sauce, topped with cold foam and crunchy cinnamon churro pieces.
- Mexican Chocolate Churro Chiller Cooler: This rich chocolate shake features a chocolate sauce drizzle and is crowned with cold foam and churro pieces. It’s a nod to the intense flavors of authentic Mexican chocolate.
- Wild Strawberry Churro Chiller Cooler: A fruity delight combining a strawberry shake with strawberry sauce, cold foam, and those irresistible churro pieces.
- Dulce De Leche Churro Chiller Cooler: A coffee-based treat infused with dulce de leche flavoring, topped with cold foam and churro pieces. It’s like sipping on a Mexican dessert favorite.
This foray into dessert-style drinks marks a significant expansion of Taco Bell’s beverage offerings. While Taco Bell is known for its Baja Blast and other iced drinks, these new Churro Chiller Coolers represent their first major venture into the world of milkshakes and sweet treats beyond their current limited dessert menu.
Right now, these Churro Chillers are only available in a few lucky spots. But you know how Taco Bell likes to tease us with new stuff. Keep your eyes peeled on that Taco Bell app – you might just spot these sweet treats in your neck of the woods soon.
So, is Starbucks sweating yet? Who knows! But with these new Frappuccino-like drinks, it’s clear that Taco Bell is making a play for a piece of the lucrative coffee shop pie.