Attention everyone! Starting August 4, all eyes will be on…Labubu.
In a move no one saw coming, Steak n’ Shake is giving away 100,000 Labubu figurines, the wildly grinning, spiky-haired creatures from POP MART’s cult-favorite The Monsters series. And yes, they’re the real deal: sealed, surprise-box-style, with the chance to pull a rare design.
If you’re not familiar, Labubu is just an ordinary kids’ meal toy. Created by artist Kasing Lung, these collectible figures have earned global hype and resale value, often selling out minutes after release drops.
So why is a retro burger chain handing out high-demand vinyl art toys? No one’s totally sure yet. Steak n’ Shake teased the giveaway on X (formerly Twitter) without explaining the rules, only confirming that 100,000 Labubu will land in the hands of fans starting August 4. Whether that means in-store orders, app exclusives, or a full-on treasure hunt is still a mystery.
But make no mistake: once this drops, it’ll get chaotic. Expect collectors, casual fans, and confused parents alike to flood locations—more for the toys than the steakburgers.
One thing’s certain: pairing fast food with designer toys is genius. So if you want a shot at scoring one, set an alarm, sign up for alerts, and maybe clear your afternoon on August 4. Labubu season is coming.