Soma has a smart bra that finds your exact fit

Using high-tech sensors, the SOMA INNOFIT Bra perfectly measures your bust


Soma – a company known for premium bras – has launched a high-tech smart bra that’s designed to find your perfect fit. By using state-of-the-art measuring sensors, Soma’s INNOFIT Bra perfectly measures your bust and sends the results directly to your phone.

This sports-bra style device syncs to the app via Bluetooth, and once you’re properly fitted, presents a selection of Soma bras that match your size.

According to the company, the garment can perform up to 200 separate measurements before the sensors die.

At present, buyers can pre-order the Soma Innofit for $25 through the company’s website.

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