Samsung’s OLED TVs are among the best displays you can get, offering incredible clarity, inky blacks, and beautiful colors. However, being the best means being pricey, which can make them out of reach. But right now, you can get one for a relatively affordable price.
The 77-inch Samsung S90F OLED TV has just dropped from $3,498 to $1,898, slicing a huge $1,600 off the high-end 2025 OLED lineup. It features AI-powered picture enhancements, advanced gaming support, and cinematic Dolby Atmos audio, making it an excellent choice for anyone looking for a true entertainment upgrade.
Why Choose This Samsung TV?
The S90F’s biggest strength is its OLED display technology, which uses self-illuminating pixels that can completely turn off independently. This translates to perfect blacks, exceptional contrast, and incredibly rich image depth that you can actually see when you compare it to other TV types.
Samsung also combines that OLED panel with Quantum HDR OLED+ technology and Pantone-validated color accuracy. This combination makes bright scenes look vibrant while maintaining more realistic and accurate colors across movies, games, and sports.
To make things even better, the TV has an anti-reflection display, so no matter how bright the room is, you’ll still enjoy clear, sharp images. Plus, it features ultra-wide viewing angle technology, so you can still catch the content without sitting directly in front of the TV.
Audio features are surprisingly strong here, thanks to Dolby Atmos support, Object Tracking Sound Lite, and Active Voice Amplifier Pro. They all work together to improve immersion and dialogue clarity, so you can enjoy your content without needing to get a sound bar or speaker system right away. And if you already own one of Samsung’s modern soundbars, the TV speakers can sync with it to deliver deeper, more immersive sound.
On the gaming side, you get four HDMI 2.1 ports that support 4K gaming at up to 144Hz, along with VRR, ALLM, and FreeSync Premium Pro. And with Samsung’s Gaming Hub, you can stream games directly through cloud gaming services without needing a connected console.
Additionally, movie lovers will appreciate the over 200 free streaming channels available on Samsung TVs. And for those with smart home integrations, Alexa support, AirPlay 2, and Matter compatibility, the TV will fit naturally into your smart home.
At $1,898, the 77-inch Samsung S90F is still a premium TV purchase, but cutting $1,600 off a flagship-level OLED TV dramatically changes the value equation. For shoppers who want a massive cinematic display with top-tier gaming, audio, and picture quality, this discount is our top choice.