Samsung’s next big reveal is just days away, as the company prepares to host its Galaxy Unpacked event on Wednesday, July 9. The showcase will be livestreamed from Brooklyn, New York, beginning at 10 a.m. ET, with Samsung expected to unveil a wave of new products, deeper AI integrations, and potentially even its first tri-fold smartphone.
This year’s Unpacked carries the weight of big expectations. All signs point to the debut of the next-generation Galaxy Z Fold and Galaxy Z Flip, which Samsung has already teased as the thinnest, lightest, and most advanced foldables it has ever created.
Tri-Fold Rumors Hint at a Possible Samsung Wildcard Reveal
Press statements from the company have emphasized refinements in both design and usability, promising foldables that feel more natural in the hand while delivering powerful performance and all-day functionality. The company’s vision appears to be moving toward slimmer silhouettes and more durable hinges, all without compromising screen size or productivity features.
What’s generating even more buzz is the possibility of a surprise reveal—a tri-fold phone rumored to be called the “Galaxy G Fold.” While Samsung hasn’t confirmed anything outright, leaks from different sources suggest that this three-panel foldable will make an appearance at Unpacked.
While there’s a caveat that it may not hit shelves until later in the year, it would be a significant leap forward for the company and a bold step in a market that is still defining what foldables can be.
Reserve Campaign Offers Early Perks for Fans
In the buildup to the event, Samsung has launched its annual Reserve Campaign, offering customers early access perks simply by signing up. Those who register through Samsung.com with an email address ahead of Unpacked will receive a $50 Samsung credit, up to $1,150 in discounts, and entry into a sweepstakes for a chance to win $5,000. The campaign serves as both a reward and a preview of what’s to come, encouraging fans to get in early and stay tuned for what could be a landmark moment in the company’s product roadmap.
With the July 9 event approaching, anticipation is rising not just among Galaxy fans but across the broader tech world. Between the hardware reveals, AI advancements, and the potential for something entirely new, Samsung appears ready to make this summer’s Unpacked one of its most ambitious and possibly most important events in recent years.