Reese’s just dropped a new snack, and it’s a beautiful combination of two fan-favorites.
Reese’s, which was the no. 1 top-selling candy in the U.S. in 2024, has officially entered the pretzel game with Reese’s Filled Pretzels—crunchy little bites packed with that signature peanut butter center. This new treat is sweet, salty, creamy, and crisp, and they’re hitting shelves nationwide this week.
This new snack is basically a pretzel shell with Reese’s in the middle. There’s no chocolate coating, no distractions, just pure snack energy in bite-sized form.
“We know our fans are always looking for new ways to get their Reese’s peanut butter fix,” said Natalie Perera, The Hershey Company’s Director of Salty snacks. “This one’s a total game-changer.”
It’s not a limited drop either. Reese’s Filled Pretzels are rolling out in three sizes: a 5 oz. bag – for snacking on the go, a 9 oz. pouch – great for the couch or desk drawer, and an 18 oz. jar – for sharing (or not).
The Hershey Company says the new snack is designed for flexibility—game day, movie night, or just that moment when chips feel tired and candy feels like too much. This hits the middle ground.
And based on early buzz, people are into it! It’s Reese’s peanut butter, after all, now in a crunchy format that fits in your hand and doesn’t melt in your car.
You can find the new pretzels wherever you usually stock up: grocery aisles, convenience stores, and maybe even your local gas station’s snack wall.
However, there’s no word yet on whether a chocolate-covered version is in the works. But for now, this combo looks like a win.