Football season means a few things in America: team rivalries, Monday night debates, and enough chicken wings to feed a small nation. Popeyes knows the drill—and it’s showing up with a game plan of its own.
Starting this week, the chain is launching a reworked wings menu across the U.S., building on the hype of last year’s debut. That means old favorites like Signature Hot and Honey BBQ are back, but the spotlight is clearly on what’s new: four dry rub flavors meant to satisfy even the sauce-averse.
The new lineup includes Ghost Pepper Dry Rub, Lemon Pepper Dry Rub, Garlic Parm Dry Rub, Buffalo Dry Rub. Each one sits on Popeyes’ mild marinated wing base—no sticky glaze, no dip cups, just straight-up seasoning. It’s a move aimed at flavor without the mess, and judging by how fans begged for milder options last time around, it’s likely to score.
“This isn’t just about new flavors,” said Popeyes’ VP of Culinary Innovation Amy Alarcon. “It’s about giving people more ways to enjoy wings—bold, balanced, and built for football season.”
To turn up the heat (and the hype), Popeyes is linking up with Tampa Bay Buccaneers quarterback Baker Mayfield. Through the regular NFL season, any time he scores a touchdown—pass, rush, or even a fluke catch—fans win.
The deal? The Monday after a game where Mayfield hits the end zone, you can snag a free six-piece wing order with any $10+ Popeyes digital purchase. App or website only. No coupon clipping required.
“I’ve been a fan of Popeyes for a long time,” Mayfield said of the collab. “Wings and football just makes sense.”
Whether you’re into face-melting heat (hello, Ghost Pepper) or just want something zesty like Lemon Pepper, Popeyes is giving fans a reason to skip the buffalo sauce this season. And with game-day deals baked in? It’s looking like a strong opening drive.