Get ready to experience the magic of Oz the moment you step into the theater! Ahead of the highly anticipated release of Universal Pictures’ Wicked: For Good, PepsiCo’s DRIPS by Pepsi line is teaming up with Regal to debut two limited-edition drinks inspired by the movie franchise. Here’s how Pepsi is adding a Wicked twist to the big-screen experience.
Glinda or Elphaba? Pepsi’s new drinks let fans choose their Wicked side
Pepsi is turning a trip to the movies into something truly magical. Through its DRIPS by Pepsi line, the brand has teamed up with Regal to launch two exclusive drinks inspired by the iconic witches of Oz—Glinda and Elphaba. Each handcrafted beverage captures the essence of Wicked: For Good with flavors as bold and enchanting as the story itself.
First up is the Tropicana® Lemonade Good Witch Swirl, a refreshing blend of Tropicana® Lemonade and watermelon layered over dark cherry boba and topped with a swirl of edible glitter—a sparkling choice for fans who like a little magic in every sip.
For those who prefer a more mischievous side, there’s Mountain Dew® Emerald Mischief, a zesty fusion of Mountain Dew® and Granny Smith apple over sour apple boba, finished with sour watermelon candies for an extra kick of fun.
“With DRIPS by Pepsi, we’re reimagining the moviegoing experience by crafting bold, playful beverages that bring our most iconic brands to life. Our Wicked: For Good collaboration with Regal Theatres brings a magical twist to every sip, inviting fans to experience the world of Oz in a fun, flavorful way with bold flavors of Mountain Dew and Tropicana,” said Scott Finlow, Chief Marketing Officer, PepsiCo Away From Home.
Jake Bishop, VP, Head of Food & Beverage at Regal, added, “We want to give every moviegoer a memorable experience, and DRIPS by Pepsi adds a special twist for Wicked fans. Through our continued partnership with Pepsi, these Wicked: For Good-inspired flavors offer guests another exciting way to immerse themselves in the story and make this final chapter truly enchanting for all.”
When and where to find Pepsi’s Wicked drinks
Pepsi is inviting fans to take a sip of Wicked magic starting November 12, when its Wicked: For Good-inspired DRIPS by Pepsi drinks arrive at nearly 300 Regal theaters nationwide. Moviegoers eager to join the enchantment can check regmovies.com to find participating locations. The launch comes just ahead of Universal Pictures’ Wicked: For Good, the highly anticipated conclusion to last year’s global cinematic phenomenon, which hits theaters on November 21.
Available for a limited time, these exclusive beverages will join the existing DRIPS by Pepsi lineup that includes Pepsi Cherry Boba Burst, STARRY Dragon Fruit Blast, and Tropicana® Cotton Candy Lemonade. Each 16-ounce of these handcrafted drinks, including the Wicked ones, retails for $7.99.
Originally introduced in 2024 through pop-up events at parks and universities, DRIPS by Pepsi has redefined how fans enjoy PepsiCo’s iconic drinks with fun, flavorful mix-ins. After a star-studded appearance in New Orleans during Super Bowl 2025, the line made its Regal debut in March and has since expanded nationwide.
A spellbinding finale awaits in Wicked: For Good
Following last year’s record-breaking hit, the Wicked saga returns with Wicked: For Good. Under the visionary direction of Jon M. Chu, the movie continues the untold journey of the witches of Oz, Elphaba (Cynthia Erivo) and Glinda (Ariana Grande), as they face the aftermath of choices that have changed their destinies.
But when a mysterious girl from Kansas literally crashes into their world, the estranged witches must confront their past, reunite, and decide the fate of Oz once and for all. Blending breathtaking visuals, soaring performances, and unforgettable music, Wicked: For Good brings the story full circle.
Watch the trailer below.
