There’s a particular sound synonymous with movie theaters and convenience stores: that icy whir of an ICEE machine churning neon slush under fluorescent lights. Soon, you’ll be able to grab those flavors off a shelf—just not in slushie form.
Starting January 2026, ICEE’s signature frozen flavors will be hitting store shelves for the first time as zero-sugar sodas. The slushie brand has partnered with NO CAP! Soda Pop, a startup known for its “better-for-you” approach, to reimagine those childhood drinks for a new generation that counts calories and reads ingredient lists.
Nostalgia Meets the Wellness Aisle
It’s an unlikely match that somehow makes sense: one part nostalgia, one part electrolyte-infused wellness culture.
“NO CAP! is about rewriting what soda can be,” said Vinny Wilson, Co-Founder of NO CAP! Soda Pop. “ICEE is an icon everyone has a memory with, so bringing those flavors into the modern, zero-sugar era is a dream collab. It’s proof that fun, nostalgia, and better-for-you can actually live together in one can.”
The new line will launch in 16-ounce cans and mini 7.5-ounce variety packs, with rotating limited-edition ICEE flavors. Think: cherry, blue raspberry, maybe even cola ICEE, but with no artificial colors, no sugar crash, and a faint hint of gym-bottle marketing.
Who’s Really Drinking This?
If it sounds like a shot across the bow of brands like Poppi and Olipop, it kind of is. No Cap’s whole positioning is that soda doesn’t need to be reinvented; it just needs to evolve.
Gen Z might love the throwback branding. Millennials might love the calories that aren’t there. And the rest of us? We’ll probably grab a can just to see if it tastes like our childhood, possibly with better ingredients and a cleaner conscience.
If this works, expect a lot more “modern nostalgia” on the shelves next year.
Because apparently, you can take the sugar out of soda, but not the memories.
Source: PR Newswire