For years, navigating Netflix on your TV could feel less like a relaxing evening in and more like an archaeological dig through digital content. But hold the remote! Netflix has finally heard our collective sighs and is rolling out a revamped TV experience designed to banish those navigation nightmares for good.
Breaking Down Netflix’s Big TV Interface Upgrade
Netflix is turning the page on TV navigation with a bold new interface that puts simplicity, personalization, and sleek design front and center. Chief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Stone unveiled the next evolution in the Netflix TV experience, built to help members discover great content faster and with greater ease.
“The new Netflix TV experience is still the one you know and love — just better,” said Kim. “When we first started thinking about this project, we wanted to create an experience that was more flexible for our broad entertainment offerings, more intuitive and responsive to our members’ needs, and capable of elevating the most thrilling moments on Netflix.”
Here’s what’s new in the upgraded TV interface:
- Enhanced Content Discovery: Key content info like “Emmy Award Winner” or “#1 in TV Shows” now appears front and center to help viewers make quicker, better-informed choices.
- Easier Access to Shortcuts: No more hunting for ‘Search’ and ‘My List’—they’re now at the top of the screen, exactly where you need them.
- More Dynamic Recommendations: Netflix’s real-time algorithm is now even more responsive, tailoring suggestions to your mood and interests as they shift.
- Fresh, Elevated Design: The sleek new homepage layout is cleaner, more modern, and a better reflection of Netflix’s premium streaming experience.
The update also builds on a legacy of technical innovation. From Open Connect, Netflix’s cutting-edge content delivery network, to its world-renowned personalization engine, the platform continues to set the standard for streaming technology.
As Stone put it, “One of the reasons I joined (and why I stay) is because this company has always had a unique ability to marry incredible tech with incredible entertainment. That’s our superpower. Obviously, everything starts with great shows and movies that people love. But if you think about all of the areas where Netflix has a big advantage — our reach, our recommendations, our fandom — tech enables all those things.”
The rollout will reach members worldwide over the coming weeks and months, delivering a smoother, smarter, and more immersive TV streaming experience.
Netflix Elevates Mobile Streaming with Smarter Features
The innovation isn’t stopping at your TV screen. Netflix is also bringing a smarter, more engaging experience to your mobile device with the following new features:
- Search by Mood with Generative AI: Imagine searching for your next favorite show or movie just by describing what you’re in the mood for. Netflix is unlocking the power of Generative AI to make that happen, starting with an exclusive opt-in beta feature on iOS. Soon, you’ll be able to say things like, “Find me a suspenseful movie with a strong female lead,” and let AI find the perfect pick for you!
- Instant Discovery with a Dynamic Vertical Feed: Get ready for a whole new way to explore Netflix’s content on mobile. In the coming weeks, a dynamic vertical feed will be tested, packed with engaging clips from shows and movies. Scroll through these bite-sized previews, and with a single tap, dive straight into the full content, add it to your watchlist, or share it with friends. Discover your next binge in a fun, interactive, and visually-rich way, all from the convenience of your phone.