Bluey fans are in for a treat as the beloved Heeler family makes its LEGO debut. Officially unveiled at Toy Fair 2025, the LEGO Bluey collection brings the charm of the hit animated series to life with five playsets designed for toddlers and preschoolers. From sweet ice cream runs and beach day adventures to building Bluey’s iconic family home, these LEGO Bluey sets spark creativity and encourage learning through relatable, fun-filled play. Take a closer look at the LEGO Bluey playsets below.
LEGO DUPLO Bluey: Ice Cream Trip with Bluey ($29.99, for ages 2 and up)
Buckle up for a sweet adventure with Bluey and Dad as they hop into the Heeler family car for an ice cream run! This engaging LEGO DUPLO set helps preschoolers develop color-matching and number recognition skills as they pair scoop colors with delicious flavors at the ice cream stand. Inspired by a beloved Bluey episode, little ones can choose between mango, strawberry, or chocolate—or, if Dad’s feeling extra generous, enjoy all three!
LEGO DUPLO Bluey: Bluey’s Family House with Memory Game ($69.99, for ages 3 and up)
Step into the Heeler family home, where Bluey is ready for endless fun! Little builders can construct the house and bring their favorite Bluey moments to life through imaginative play. But the excitement doesn’t stop there—the interactive memory game adds an extra layer of learning! Parents can hide items and figures behind the house’s windows, while toddlers spin the dial to reveal which pairs they need to find. By opening windows and using memory skills, little ones enhance their cognitive development while enjoying playful surprises!
LEGO Bluey Playground Fun with Bluey and Chloe ($19.99, for ages 4 and up)
Prepare for a day of adventure with Bluey and Chloe at the playground! Bluey climbs to the top of the tower, peeks through the telescope, and zooms down the slide, while Chloe hops from plant to plant before racing to the seesaw for even more fun. The excitement continues as they take turns on the spinning pelican—hold on tight! After all that play, it’s time to recharge with drinks and delicious cupcakes before diving back into the fun.
LEGO Bluey: Bluey’s Beach & Family Car Trip ($29.99, for ages 4 and up)
Get ready for a sun-soaked adventure with Bluey, Bingo, and Mum! Pack up the Heeler family car and head to the beach for a day of fun. Pick the perfect spot under the palm tree, apply some sunscreen, and let the games begin! Bluey transforms her legs into a mermaid tail in the sand, while Bingo builds a sandcastle so impressive that a crab moves in. Meanwhile, Chilli relaxes under the parasol, soaking in the seaside vibes. Don’t forget to grab a cool treat from the icebox before hitting the waves for some surfing fun!
LEGO Bluey: Bluey’s Family House ($69.99, for ages 4 and up)
Discover the magic of Bluey’s world with this fun-packed LEGO set of the Heeler family home! Start in the playroom, complete with a colorful kiwi rug and a pretend food stall. Upstairs, Bluey and Bingo’s bedroom is ready for play, with Chattermax eagerly waiting—can you find the Queen’s throne? Explore every corner of the house, from Mum and Dad’s cozy bedroom to the fully equipped kitchen. Then, head outside to the backyard, where a BBQ, tasty snacks, and a balloon make the perfect setting for a game of “keepy uppy” under the shady tree!
Where to buy LEGO Bluey playsets
The LEGO Bluey collection—the latest collaboration between the LEGO Group and BBC Studios—will be available in LEGO stores, LEGO.com, and Amazon starting June 1st.
LEGO Ideas River Steamboat Revealed at Toy Fair 2025
In addition to the LEGO Bluey playsets, the toy brand also unveiled its official River Steamboat building set.
For ages 18 and up, the LEGO Ideas River Steamboat Set is a stunning 4,090-piece model inspired by classic riverboats. Designed by a LEGO fan through the LEGO Ideas platform, this set brings the charm of a refurbished steamboat to life, complete with a steam engine museum and intricate interior details. Adult builders and history buffs will enjoy assembling the pilothouse, crew cabin, and bathroom on the Texas deck, the music stage and restaurant on the main deck, and the kitchen and museum on the boiler deck.
This collectible display piece will be available exclusively for LEGO Insiders on April 7th and will be fully released on April 10th at LEGO.com and LEGO Stores.