You don’t have to wait until the weekend to treat yourself! IHOP is shaking things up with a brand-new value menu that is available on weekdays. Called the House Faves, this menu offers a delicious selection of breakfast classics at budget-friendly prices, making every day feel like a weekend celebration. Keep reading to discover all the details of this new menu and see how IHOP is making weekdays just as bright and tasty as the weekends.
Indulge in the new IHOP House Faves Menu
IHOP’s House Faves Menu offers four delicious items, each priced at just $6, making weekday indulgence more affordable than ever:
- Breakfast Faves Combo (2x2x2): Enjoy two of IHOP’s fluffy, world-famous buttermilk pancakes, paired with two eggs and your choice of two bacon strips or two pork sausage links.
- Ham & Cheese Omelette: A savory omelette loaded with ham, a blend of jack, cheddar, and white cheese sauce, and served alongside two of IHOP’s signature fluffy buttermilk pancakes.
- French Toast Breakfast: One slice of IHOP’s Classic Thick ‘N Fluffy French Toast, accompanied by two eggs and your choice of two bacon strips or two pork sausage links.
- House Scramble with Hash Browns: A flavorful scramble of eggs mixed with chopped hickory-smoked bacon and jack & cheddar cheese, served with crispy hash browns.
IHOP introduced this menu after piloting various options to determine what would most appeal to guests and encourage them to dine out during the week. Breakfast items proved to be the clear favorites.
IHOP House Faves Menu: Availability and Value
IHOP officially launched its new House Faves menu on October 1st. It is available dine-in only from Monday through Friday from 7 a.m. to 10 p.m. at participating locations in the United States for a limited time. As mentioned above, each item from the menu is priced at $6, with some locations offering it for $7.
“We want to make weekdays the new weekends,” IHOP Chief Marketing Officer Kieran Donahue said during a recent interview, according to Nation’s Restaurant News. “This $6 menu allows our customers a treat that they might not have otherwise given themselves because they’re saving up for the weekend. …And when we looked at the business holistically and where we needed business and where guests were looking for value, it was the weekday.”
With two-thirds of IHOP’s guests having household incomes of $75,000 or less, promotions like the $6 House Faves are essential for the restaurant chain. Many lower-income consumers have been opting to dine at home in recent months, so the new menu aims to deliver value through hearty portions.
The House Faves menu is expected to boost IHOP’s lunch and dinner traffic on weekdays, as well as overall weekday visits. The $6 price point was strategically chosen to ensure the menu remains profitable for franchisees.
“We are not in the space of doing loss leaders,” Donahue added. “We’re not going to put anything out there that isn’t profitable, but we won’t put something out there that won’t drive traffic. It’s a balance of art and science. Our job is to make sure guests get what they need but also be responsible by making sure these promotions are profitable for our franchisees.”
IHOP Partners with Loverboy and Julie Bowen for House Faves Campaign
IHOP has teamed up with Canadian rock legends Loverboy to launch its new House Faves menu. The band has created a fresh rendition of their iconic song, “Working for the Weekend,” reimagined as “Working for the Weekday.” To celebrate the partnership, IHOP has produced a custom music video featuring their own Syrup Caddies performing the re-recorded song and starring in a remake of the original classic music video. The video, which you can watch below, showcases IHOP’s House Faves menu items, including Buttermilk Pancakes, Eggs, Bacon, French Toast, and more.
“Working with IHOP to bring our song to life in a fresh, innovative way has been such a rewarding experience,” said Mike Reno, lead singer of LOVERBOY, in a press release announcing the launch of the new value menu. “We have always loved going to IHOP and enjoying breakfast together as a band, so being able to have our work featured in the House Faves campaign is a dream come true.”
IHOP aims to be a go-to destination for families seeking delicious meals throughout the week. Whether it’s celebrating a child’s academic success or a sports victory, IHOP’s House Faves menu offers something for everyone. To further emphasize this message, the brand has partnered with beloved actress Julie Bowen. Best known for her role as Claire Dunphy in ABC’s Modern Family, Bowen will appear in commercials highlighting the joy of enjoying a family meal together at IHOP during weekdays.
“With over 70% of IHOP orders including a breakfast item, we are leaning into some of our most beloved breakfast favorites and having a good time doing so thanks to new brand partner Julie Bowen, plus LOVERBOY’s custom remake of their classic single, just for IHOP,” added Donahue in the press release. “By leveraging a nostalgia-inducing ‘blast from the past’ to further drive home IHOP’s value proposition, we’re showing guests that everything we do, every decision we make, is for them.”