Wendy’s is making a bold play for your end-of-week cravings by handing out free fries every single Friday for the rest of the year. Yes, every Friday.
Dubbed Fryday, the deal gives customers a free any-size order of French fries with any purchase, but there’s a catch: it’s only available through Wendy’s app or website. That means no walk-up or drive-thru grabs unless you’ve already placed your order digitally.
The promotion is a natural extension of last week’s National French Fry Day, but instead of limiting the celebration to 24 hours, Wendy’s is betting that weekly fry rewards will keep fans checking the app, showing up regularly, and maybe tacking on a Frosty or one of the brand’s new spicy chicken sandwiches.
The timing makes sense. With summer winding down and school prep season ramping up, fast food chains are pulling out all the tricks to stay top of mind. Wendy’s has already been experimenting with menu refreshes this year, including the Cajun Crunch Spicy Chicken Sandwich (a fiery upgrade to their classic) and Frosty Swirls—a build-your-own dessert twist on the iconic treat.
But Fryday is mostly about comfort. French fries are the fast food default, the side dish that rarely misses, and the easiest hook for drawing people in. By giving them away once a week, Wendy’s is creating a routine.
And with the offer valid on any-size fries, it’s a small win for customers tired of limited promos that cap you at “small.” Want to supersize your freebie? You can—just order through the app and buy literally anything else.
The fine print does have a few exclusions: no loaded fries, no Fuego Fries, and no seasoned breakfast potatoes. But classic fries every Friday all the way through December 27 is a rare kind of consistency in the world of fast food marketing, and one that’s likely to keep the digital orders flowing.