Dunkin’ has just unveiled a quartet of iced coffee creations that will be available for a limited time only – and you can’t order them at the counter because these cool concoctions are exclusive to the Dunkin’ mobile app.
Dubbed “The Chef Nick Menu,” this limited-time offering features four iced coffee variations that push the boundaries of what your morning brew can be.
Let’s break down these caffeinated concoctions:
1. Blueberry Donut Iced Coffee with Sweet Cold Foam: Imagine biting into a blueberry donut while sipping your favorite iced coffee. Now, imagine that in liquid form. That’s exactly what Dunkin’ has achieved here. The sweet pastry notes combined with blueberry flavors and topped with Sweet Cold Foam? It’s like breakfast in a cup, minus the guilt of actually eating a donut.
2. Caramel Coconut Cream Iced Coffee: This tropical-inspired beverage brings the beach vibes with its coconut forward flavor, perfectly balanced by the sweetness of caramel.
3. Mocha Vanilla Iced Coffee: For those who can never decide between chocolate and vanilla, your prayers have been answered. This drink combines the best of both worlds, creating a harmonious blend that’ll satisfy even the pickiest of palates.
4. Caramel Almondmilk Iced Coffee: Riding the wave of plant-based alternatives, this option caters to the dairy-free crowd without compromising on flavor. The caramel notes paired with almond milk create a nutty, sweet symphony that’s perfect for an afternoon pick-me-up.
What’s particularly intriguing about these new menu items is their digital-first approach. By making these Dunkin drinks exclusive to the Dunkin’ mobile app, the company is not only embracing the tech-savvy consumer, but also encouraging more users to engage with their digital platform.
The app exclusivity also allows Dunkin’ to gather valuable data on consumer preferences, potentially informing future menu innovations. It’s a win-win: customers get unique, crafted beverages, and Dunkin’ gets increased app engagement and user insights.