Disney plans immersive experiences just like the ‘Immersive Van Gogh’ exhibit

The Disney Animation Immersive Experience will debut in winter 2022

Families enjoying the Disney Animation Immersive Experience

Disney Animation is turning 100 next year, and in celebration of that milestone, the company has teamed up with the producers of the original Immersive Van Gogh exhibit to create a similar immersive experience highlighting the studio’s greatest works over the years.

Called Disney Animation Immersive Experience, this walk-thru experience is described by Oscar-winning producer J. Miles Dale (The Shape of Water) as “a combination of an art exhibit and movie theater.” Dale, who is leading the creative team of the experience, said it will feature “three-quarters” of the century of Disney titles from early works like Snow White and The Little Mermaid to newer titles like Frozen and Encanto. According to The Hollywood Reporter, original music from the movies will be incorporated into the project, which will also take advantage of projection mapping and light-up technology to create a truly 360-degree experience.

What to expect from Disney Animation Immersive Experience

A collaboration between Disney Animation and Toronto-based Lighthouse Immersive, the Disney Animation Immersive Experience is a 47-minute gallery experience that will reintroduce guests to the Disney catalog as well as to the artists and the making of the studio’s greatest animated movies from script to screen, including costuming, storyboarding, and process from all periods.

“We are showing these characters all the way back to the earliest sketches,” said Lighthouse Immersive’s global creative director David Korins, adding that that the experience will also offer interactive moments.

Disney Animation is also creating some new animation for the experience, though details about these are yet to be revealed. “We can’t wait for audiences around the world, of all ages, to experience the great moments from our legacy of feature films in this incredible way,” said Disney Animation president Clark Spencer.

Aside from its main partner Lighthouse Immersive, Disney Animation is also getting some help from Mexico City-based multimedia creation studio Cocolab in developing the experience.

Where to catch the Disney Animation Immersive Experience

Disney Animation plans to launch the experience at Lighthouse ArtSpace Toronto in Canada this winter, and then bring it to cities in the United States, including Cleveland, Nashville, Detroit, Denver, Boston, San Antonio, Las Vegas, Minneapolis, and Columbus in early 2023.

The experience is also planned to make a stop at Disneyland in Anaheim, and from there, the team intends to expand to additional cities and countries including Japan.

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Disney Animation Immersive Experience trailer

Disney Animation: Immersive Experience Trailer
Source: The Hollywood Reporter, Disney Immersive
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