Disney and Coke Launch Limited Star Wars Collection

Coke unveils Star Wars can with special AR feature

Coca Cola x Star Wars ©Image Credit: Disney Parks
Coca Cola x Star Wars ©Image Credit: Disney Parks

Coca-Cola is teaming up with Disney once again, this time for a Star Wars-themed lineup of cans and bottles set to hit shelves starting in July. The limited-edition release features 30 different designs across Coca-Cola Classic and Zero Sugar, each one showcasing a different character from the Star Wars universe.

Most of the designs will be available globally in stores across North America, Europe, Asia-Pacific, and Latin America. But a few designs—like the ones featuring Grogu and The Mandalorian—are exclusive to Disney theme parks, including Disneyland in California, Walt Disney World in Florida, and Tokyo Disney Resort.

“For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection… This collaboration is about more than just bringing together two iconic brands – it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.” said Islam ElDessouky, Global Vice President Creative Strategy & Content at Coca-Cola. “

The character list spans multiple generations of Star Wars lore. You’ll find everyone from Yoda, Leia, and Darth Vader to newer characters like Cassian Andor, Ahsoka Tano, and BB-8. The goal seems pretty clear: get fans collecting.

Each can also include a scannable QR code. When you scan it, it launches an augmented reality experience where you can create a hologram-style message, just like the ones from the movies. You record yourself, and it turns into a Star Wars-themed transmission you can send to friends.

This is far from Coca-Cola’s first pop culture tie-in, but it might be one of its most collectible. Between the wide range of characters, the global release, and the digital add-on, it feels like a full campaign built to draw in fans from every era of the franchise.

They’ll only be available for a limited time, so if you’re the type to hunt for every design, you might want to start checking shelves early.