Chipotle is offering a BOGO (buy-one-get-one) entrée deal to customers with tattoos on Friday, Nov. 13, and the tattoos don’t have to be real.
The “Tatted Like a Chipotle Bag” offer (valid in-restaurant only) runs from 3 to 4 p.m. local time at participating locations across the U.S. and Canada.
Customers with permanent tattoos, temporary tattoos, or designs drawn on their skin can buy one entrée, such as a burrito, burrito bowl, salad, or order of tacos, and get another free, with a limit of five free items per check.
It’s worth noting that online and delivery orders are excluded; kids’ meals do not qualify as entrée purchases, and the promo generally cannot be combined with other offers.
The chain last ran the deal on March 13, this year’s previous Friday the 13th, which the company said drove the highest single-day sales in its history. “Friday the 13th gives our tattooed fans a chance to show off their favorite ink and get rewarded for it,” said Stephanie Perdue, Chipotle’s senior vice president of brand marketing, in a statement.
The fast-casual restaurant chain has also worked with rapper Wiz Khalifa on a limited set of to-go bags featuring designs inspired by his tattoos. The bags are signed by him and will be given out on Friday (Nov. 13) from 3 to 4 p.m. at the Chipotle at 3510 Forbes Ave. in Pittsburgh, while supplies last. It is the only restaurant handing out the bags in person.
“I’ve been a big Chipotle fan for years, so seeing my tattoos take over the bags is wild,” Wiz Khalifa said in the company’s announcement.
For fans outside Pittsburgh, Chipotle Rewards members can also try to win one of the 13 bags online. From Thursday, Nov. 12, through Saturday, Nov. 14, members can use 10 points in the Chipotle Rewards Exchange to enter a sweepstakes, with a limit of 20 entries per person.
Sources: Chipotle (Newsroom), Chipotle (Case Study), USA Today