Cheetos has launched a new campaign inspired by the playful theory that Cheetle ― the powdery residue that sticks to one’s fingers when eating a bag of Cheetos ― is the inspiration behind hands-free technology.
To bring this theory to life, the snack brand created the Cheetos Hands-Free House, an immersive experience that imagines what the world would look like if people could live their best lives hands-free. Debuting at this year’s SXSW, Cheetos Hands-Free House will open its doors to the public from March 12th through March 15th at 1209 E 6th St, Austin, TX.
The Cheetos Hands-Free House will immerse guests into an innovative home that’s completely Cheetle-on-the-fingers-friendly, including tech-enabled entry, smudge-free remote controls, and Alexa voice-controlled experiences like voice-activated appliances. Every room in the house was carefully designed to showcase how technology can be used to power everyday activities that normally require the use of hands.
After guests experience everything that the house has to offer, they can head to the backyard, where they can relax and enjoy the party, featuring Cheetos-inspired cuisine, a hands-free vending machine, and more hands-free surprises. Check out the teaser video for the Cheetos Hands-Free House below:
Fans who won’t be able to visit the Cheetos Hands-Free House in person can head to amazon.com/CheetosHandsFreeHouse beginning March 28th to explore a digital version of the experiential activation. Once “inside,” Cheetos lovers will be able to virtually explore each room of the home with a 360-view and find tips and tricks to create their own hands-free home so they can live their best hands-free lives.
In addition to the Cheetos Hands-Free House, the Cheetos Hands-Free campaign also includes a new TV commercial and billboard advertisements in major tech cities in the country. The TVC, which was released earlier this week, as well as one of the billboard designs, can be seen below:
Cheetos is also unlocking access to hundreds of tech giveaways as part of the campaign. Starting March 12th, fans can enter to win various hands-free devices by sharing their favorite tech on Twitter with #cheetoshandsfree and #entry. One hundred lucky fans will win one Echo Dot (4th Gen) each; 50 will take home one Amazon Smart Plug each; and another 50 will get one Alexa Light Bulb each. Read the official rules of Cheetos Hands-Free Sweepstakes here.