Carrie Underwood’s journey from a small-town girl to a global superstar is nothing short of inspiring. Since winning American Idol, she has captivated audiences with her powerful voice and heartfelt lyrics, but her success extends far beyond the stage. In recent years, Underwood continues to make headlines not just for her music but also for her savvy business ventures and high-profile endorsements that have significantly bolstered her financial standing. But just how much is Underwood worth? In this article, we delve into the details of her astounding fortune and uncover the key factors behind her ever-growing wealth.
Carrie Underwood’s Net Worth in 2024
According to the estimate of the website Celebrity Net Worth, Carrie Underwood has a net worth of around $120 million, as of August 2024. Her primary source of income comes from her successful music career, including album sales, royalties from music streaming and songwriting, and extensive concert tours.
In addition to music, Underwood has made significant earnings through lucrative endorsement deals with major brands. She has also ventured into business, authored a bestselling book, and appeared in various television shows and films, which have all contributed to her overall fortune. Keep reading below to learn more about her various income streams.
Carrie Underwood’s Music Earnings
Carrie Underwood’s ascent to stardom began in 2005 when she won the fourth season of American Idol, a pivotal moment that launched her into the spotlight. Her debut album, Some Hearts, released the same year, became the best-selling solo female debut album in country music history, featuring chart-topping hits like Jesus, Take the Wheel and Before He Cheats. Over the years, Underwood has achieved numerous career milestones, including multiple Grammy Awards and over a dozen No. 1 singles, solidifying her status as one of the leading figures in country music.
Underwood’s music earnings are derived from several key sources. Album sales have been a significant contributor, with her albums consistently performing well commercially; for instance, Blown Away sold over 267,000 copies in its first week and has since been certified multi-platinum. In addition to physical and digital sales, music streaming has become an increasingly important revenue stream, with platforms like Spotify and Apple Music allowing her to reach a broader audience. While exact figures for streaming royalties are closely guarded by streaming platforms, it’s undeniable that Underwood’s massive fanbase translates into substantial income from this avenue.
Concert tours are another major source of income for Underwood. She has grossed over $200 million from touring, with her Cry Pretty Tour alone earning approximately $50 million in 2019, according to Billboard. But her highest-grossing tour, the Storyteller Tour, brought in around $58.1 million.
As a co-writer on many of her hit songs, Underwood also earns royalties from both the recorded music and any subsequent performances or uses of the songs. While exact figures for songwriting royalties are difficult to pinpoint, it’s clear that this income stream adds considerably to her overall earnings.
Carrie Underwood’s Endorsement Deals
Carrie Underwood has secured numerous endorsement deals throughout her career. Some of her most notable partnerships include:
Olay: As a global ambassador for Olay, Carrie has participated in various advertising campaigns, though specific earnings from this deal are not publicly disclosed.
Almay: Underwood served as a spokesperson for Almay, contributing to her income through promotional appearances and advertisements.
Target: She has collaborated with Target on various promotional campaigns, further enhancing her visibility and earnings.
Skechers: Underwood has endorsed Skechers as her active lifestyle aligns well with the footwear brand.
While exact figures for many of these endorsement deals are not publicly available, they collectively represent a substantial portion of Underwood’s income, reflecting her marketability and influence beyond the music industry.
CALIA by Carrie Underwood
CALIA by Carrie Underwood was a fitness and lifestyle apparel brand launched in 2015 in partnership with Dick’s Sporting Goods. The brand aimed to provide stylish and functional clothing for women who lead active lifestyles. Underwood’s connection to fitness and her strong brand image made the venture a natural fit.
While Carrie Underwood was the face of the brand and played a significant role in its development, specific details about her earnings from CALIA are not publicly available. However, it’s safe to assume that she received a substantial share of the profits, given her position as the brand’s namesake and creative director.
Underwood’s involvement extended beyond simply lending her name to the brand. She was actively involved in the design process, ensuring that the clothing met the needs and preferences of her target audience. Her dedication to fitness and healthy living resonated with consumers, contributing to the brand’s success.
CALIA by Carrie Underwood quickly gained popularity and became a top-selling women’s activewear brand for Dick’s Sporting Goods. The brand’s success was largely attributed to Underwood’s strong personal brand and the quality of the clothing.
However, in 2021, Underwood announced her departure from the brand. While the exact reasons for her departure were not publicly disclosed, it marked the end of a successful partnership.
Despite the end of the CALIA by Carrie Underwood brand, its success undoubtedly contributed to Underwood’s overall net worth and solidified her status as a savvy businesswoman.
Carrie Underwood’s TV and Movie Appearances
While Carrie Underwood is primarily known for her music career, she has also ventured into television and film. These appearances have not only expanded her fan base but have also contributed to her overall earnings. Here are some key highlights of her appearances and the estimated earnings associated with them:
Sunday Night Football: Underwood has been performing the opening theme for NBC’s Sunday Night Football since 2013. According to Parade, she earns around $1 million per week, totaling approximately $18 million per season for this role, although these figures have not been officially confirmed.
Cobra Kai: Underwood made a cameo appearance in the Netflix series Cobra Kai, where she performed the song The Moment of Truth. However, the exact amount she earned for this appearance has not been publicly disclosed.
The Sound of Music Live!: In 2013, Underwood starred as Maria von Trapp in NBC’s live production of The Sound of Music. While her earnings for this role are not specified, leading roles in such high-profile productions typically command substantial compensation.
American Idol: On August 1, 2024, it was officially announced that Underwood is set to join American Idol as a judge for its coming Season 23 premiering early next year. She’ll take over the spot vacated by Katy Perry, who exited at the end of last season. Page Six reported that Perry earned $25 million during her tenure on the show, suggesting that Underwood’s salary could be significant as well, potentially in the same range or higher given her star power and experience.
Various Guest Appearances: Underwood has made guest appearances on shows like How I Met Your Mother and The Simpsons. Earnings from these guest spots are generally not disclosed, but they typically range from tens of thousands to several hundred thousand dollars, depending on the show’s budget and her role.
Carrie Underwood’s Book
Carrie Underwood’s notable book is titled Find Your Path: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life, which was released in March 2020. This book focuses on healthy living, fitness, and personal growth, and it debuted at number one on the New York Times bestseller list.
While specific earnings from the book have not been disclosed, it is common for bestselling authors to earn substantial royalties. Given Underwood’s star power and the success of her book, it is likely that she earned millions from this venture.
Carrie Underwood’s Real Estate Investments
Carrie Underwood and her husband, former NHL player Mike Fisher, are known for their astute real estate investments. Here are some of their notable real estate transactions and investments:
Franklin, Tennessee Home: One of Underwood’s first significant purchases was a 3,099-square-foot home in Franklin, Tennessee, which she bought for $384,000 shortly after winning American Idol in 2005. According to Taste of Country, she sold this home in 2007 for $372,500, resulting in a slight loss.
Brentwood Mansion: After selling her Franklin home, Underwood purchased a larger mansion in Brentwood, Tennessee, where she lived with her husband, Mike Fisher, for many years. The exact purchase price is not publicly disclosed, but the property was a significant upgrade.
Ottawa Estate: Underwood and Fisher built a luxury home in Ottawa, Canada, shortly after their marriage in 2010. This estate featured high-end amenities and was sold in 2017 for $1.95 million, according to The Globe and Mail
Custom-Built Home in Nashville: In 2019, Underwood and Fisher moved to a custom-built mansion on a private piece of land outside Nashville. While the cost of this home has not been disclosed, it represents a substantial investment in real estate.