There’s a new ice cream flavor on the market, but you might have to check your memories—or your taste buds—to place it. Frida, the parenting brand known for pushing boundaries, has teamed up with Brooklyn’s experimental OddFellows Ice Cream to create a limited-edition breast milk–flavored scoop that’s turning heads, sparking curiosity, and stirring up more than a few questions.
Earlier this year, Frida made headlines with the unexpected launch of its breast milk–flavored ice cream—and the buzz hasn’t died down since. What began as a limited-edition scoop available at OddFellows in Brooklyn is now making its way across the country, thanks to nationwide shipping that’s bringing the viral flavor straight to curious doorsteps.
In recent days, Frida and OddFellows have ramped up promotion on social media, prompting a flood of reactions online. While some users are intrigued, many are downright baffled—especially about what’s actually in the ice cream.
To settle the biggest question: no, the product does not contain real human breast milk. Instead, the flavor is designed to mimic it, both in taste and appearance.
According to Frida, the ice cream is a blend of milk, heavy cream, skim milk powder, sugar, dextrose, egg yolks, invert sugar, guar gum, salted caramel flavoring, honey syrup, liposomal bovine colostrum, food coloring, and a touch of preservative. The result? A dessert that’s “sweet, a little salty, smooth, with hints of honey and sprinkles of colostrum,” and finished with what the brand calls a “distinct colostrum yellow tinge.”
Where to find the breast milk ice cream and how much it costs
Frida and OddFellows’ viral breast milk–inspired ice cream is now available for a limited time on Frida’s official website—while supplies last. Each pint is priced at $12.99, with a two-pint minimum required for online orders.
For those in New York, the flavor is making a brief in-person appearance. From August 5 to 10, OddFellows’ Dumbo location in Brooklyn is hosting a pop-up featuring the flavor. Free scoops will be handed out from noon to 1 p.m. local time on Sunday, August 10, following an earlier special tasting held on August 6
What inspired the breast milk ice cream
The idea of tasting breast milk isn’t exactly new—several celebrities, including Kourtney Kardashian, Ashley Graham, and Coco Austin, have gone viral over the years for sampling their own. According to Frida, this widespread fascination with breast milk, and the curiosity surrounding it, sparked the creation of the now-famous ice cream flavor. The goal? To capture that experience in a scoop, minus the real thing.
Is it just a PR stunt?
With a name like breast milk ice cream, it’s easy to assume the campaign is purely designed for shock value—and in many ways, that’s true. The flavor instantly grabbed headlines, sparked thousands of social media reactions, and cleverly aligned with National Breastfeeding Awareness Month. But beneath the viral packaging is a calculated move by Frida to spark conversation around motherhood, taboos, and the often-overlooked realities of parenting. By teaming up with a boundary-pushing brand like OddFellows, Frida blends product innovation with cultural commentary—making the ice cream both a savvy marketing play and a surprising statement piece.
Source: USA Today