Google’s new Pixel devices are here, and to mark the 10th anniversary of the Google Pixel, AT&T is offering one of its boldest promotions yet. Customers can now get the new Google Pixel 10 Pro or Pixel 10 Pro XL for free with the trade-in of any Pixel phone, regardless of the model year or condition.
The offer is available now for preorder and officially launches on August 28 through AT&T’s website, app, and stores. The deal applies when bundled with a qualifying unlimited plan, and includes up to $1,250 in promotional credits spread across 36 months.
Don’t Have a Trade-In? There’s a Deal for That Too
Customers without a trade-in can still pick up the base Google Pixel 10 for just $7.99/month with a qualifying unlimited plan. That comes to about $288 over 36 months for a brand-new flagship phone with Google’s most advanced AI capabilities built in.
As part of the same promotion, all Pixel 10 smartphone purchases also come with a free Google Pixel Watch 3 when activated with a new line; a bonus worth highlighting for those wanting a full Google ecosystem on their wrist and in their pocket.
Powerful AI, Smarter Cameras, and a Sleeker Build
Beyond the promotional pricing, the Google Pixel 10 series is packed with new hardware and AI features. All three phones include Google’s new Tensor G5 chip with Gemini AI integration. You also get real-time photography suggestions, scene understanding via live camera sharing, and even productivity automation inside Google apps.
The Pro models feature a triple camera setup with up to 100x ProRes Zoom and new additions like Camera Coach, Magic Cue, and Add Me. The Pixel 10 is also twice as durable as the Pixel 8, offering IP68 water resistance and 7 years of OS and security updates.
More Upgrades for Power Users and Business Customers
AT&T customers can enroll in Next Up Anytime to upgrade to the latest Pixel every year, while new AT&T Turbo options offer data boosts for video conferencing, mobile gaming, and social streaming. Business customers can access similar device pricing with flexible service contracts and add-ons, such as AT&T Business Protect coverage for mechanical damage, screen protection, and more.
Security gets an upgrade, too. All Pixel 10 devices come preloaded with AT&T ActiveArmor Mobile Security, offering spam blocking, data breach alerts, and optional upgrades for password and identity protection.
This isn’t just a phone launch; it’s a full-stack offering designed to bring Google’s latest AI, wearable, and camera innovations to as many users as possible. Whether you’re trading in an old Pixel or starting fresh, AT&T’s Pixel 10 deal is one of the most generous upgrade paths available right now. Log on to AT&T’s website, app, or visit the nearest store to take advantage of this deal.